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Phil Spencer: Selling as many consoles as Sony or Nintendo is not our approach

onQ123

Member
Sony ain't countering shit when it comes to GP. They can't afford to take such heavy losses to sustain PS Now until its profitable because the PlayStation brand is the only real venture that makes Sony money. They ain't Microsoft. Not day and date new releases. That's the reality.

Sony is out here making billion dollar deals for Anime & you think they can't counter Gamepass? This is the stupid thinking that got most of the Xbox fanboys in the position they are in now.

If Sony wanted to sacrifice their 1st party games that sell millions in the 1st few days just to get people to sign up for a nickel & dime service they could easily counter Game pass but why would they when things are going just fine for them right now?

The games you claim to love are being destroyed just to fit this new game pass model while devs are still willing to make block busters for PlayStation.
 
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Klayzer

Member
I think what he does works to a certain extent though.

If you read some of the posts on here and elsewhere on the Internet it's like some people have become mini versions of him. Some of these guys are nothing more than pr/marketing drones, it's sad to see.
Preach! I've been saying similar things for a year or so. My favorite one is, Microsoft is looking at the bigger picture now.
 

Numenorean

Member
One thing is sure: they are lost. Their message is not clear for one they were building hype with trying to engage with the most powe console in history of gaming (that says I want sell my consoles ASAP) on the other hand they are touting that want to focus on GaaS on as many devices as possible (that says I dont care sale my console).

They clearly dont have a fixed o clear vision right now. It seems that something happened in the managment at the start of the pandemic because that’s when they starting to go out of vision.

i hope they get their shit together soon
 

JonnyMP3

Member
Preach! I've been saying similar things for a year or so. My favorite one is, Microsoft is looking at the bigger picture now.
Do you think these fans all preaching realise they've become 'Casuals'?

There's the big 'Hardcore' side still wanting an exclusive must have games machine and Xbox to push on that gaming front.
And that small niche band of people pushing Gamepass like they're getting commission.
It's maddening that Xbox are chasing that's small niche market and hoping to grow that, when there's a large contingent of the typical gamers wanting things how they've always been.
 

GHG

Member
Does it actually work though?

For example somebody like Steve Jobs had that bit of uncommon charisma, a different way of saying things. On top of that he provided a vision that was contrarian.

A guy like Phil Spencer feels like he's just good at selling cars. Big smile, wants to be your friend, doesn't saying anything thought provoking, doesn't rock the boat, loves to make promises that don't come true. It always feels like you're in a corporate team building session with him.

It's easy to see why youtube personalities love the guy, because he has time for them. But objectively speaking, it's blunder after blunder. Gamepass is literally the only thing that shows promise about Xbox's strategy, which of course is why they are placing all their eggs on it.

When I said that it's more from the perspective of having an army of fans out there who will do your bidding for you. Apple have mastered the art of doing so and it looks like Microsoft are trying to replicate the same environment within their own fanbase. Hence the wording in his interview in the OP:

"We want people to feel like they're a member of Xbox"

"but when I talk to fans and customers, what I say is when you're a member of Xbox, we want to build the experience around you."


Wording like that isn't by accident, they are attempting to replicate the cult of apple. The siege mentality, creating distance between themselves and their competitors despite offering the same or similar products and services (we are different, we are special), the Xbox ambassadors program, making their fans accustomed to promoting your products and services, etc. All the signs are there, article worth reading on the subject:


Finally, members feel an obligation to each other, and help each other out — like a Harley rider who stops on the side of the road to help another Harley rider, Muniz said.

"There's probably a belief that 'This person is like me, at some level they get it,'" Muniz said. With Apple users, "there might be an assumption that there are shared values on a whole range of things, but certainly on computing," he said.

Then, there's the feeling that you're part of something special, which ties into the sense of "we-ness." For Apple users, there might be the feeling that, by going with the PC-alternative, they're heading against the mainstream. It's the idea that "We’re the people marching to a different drum, if there are fewer of us, that just proves that we understand something that not everyone else can get," Muniz said.

Scott Thorne, a marketing professor at Southeast Missouri State University, has also seen this type of exclusiveness in many fan communities, some of which use jargon as a way to refer to outsiders. "It's kind of a way to feel superior — 'We know something you don't, we're aware how cool this product is, or how good this singer is, or how cool this technology is, we know something that other people are not aware of,'" Thorne said.



A lot of companies have started taking this approach (why wouldn't you considering how successful Apple have managed to be) but Xbox are angling hard in this direction.
 
If game pass is the future of Xbox as the xbox fans say, and that the goal is to reach 20-30 million of paying subscribers, then why not just put game pass on playstation. Phil is saying xbox units sold is no longer their metric. Then why not put game pass on playstation? Why bother selling a box at a loss, spend on its R&D and marketing, when all they care is the subscription revenue from game pass?

I think the people leading xbox have lost their sight at the market and have no clear vision for the brand. They are wandering about and throwing out there whatever might stick. They have no clear goal or game plan.
 

onQ123

Member
Do you think these fans all preaching realise they've become 'Casuals'?

There's the big 'Hardcore' side still wanting an exclusive must have games machine and Xbox to push on that gaming front.
And that small niche band of people pushing Gamepass like they're getting commission.
It's maddening that Xbox are chasing that's small niche market and hoping to grow that, when there's a large contingent of the typical gamers wanting things how they've always been.

I was going to say something about this earlier , The fans fighting the hardest for Xbox online don't seem to realize that they are the ones Xbox is turning their backs on for the bigger market.

Halo is now a free to play Fortnite wannabe.
 

DeepEnigma

Gold Member
I think what he does works to a certain extent though.

If you read some of the posts on here and elsewhere on the Internet it's like some people have become mini versions of him. Some of these guys are nothing more than pr/marketing drones, it's sad to see.

Absolutely it does, that’s why there is a running joke that it’s almost like a cult, especially the social media “influencer” types, woosah!
 

Klayzer

Member
Do you think these fans all preaching realise they've become 'Casuals'?

There's the big 'Hardcore' side still wanting an exclusive must have games machine and Xbox to push on that gaming front.
And that small niche band of people pushing Gamepass like they're getting commission.
It's maddening that Xbox are chasing that's small niche market and hoping to grow that, when there's a large contingent of the typical gamers wanting things how they've always been.
My fear with Gamespass is, i hope it doesn't affect the quality/budget of future titles. I see some signs that it could happen, nothing is concrete though. Microsoft surely has to know big bangers will improve gamespass adoption rate tremendously.
 

JonnyMP3

Member
My fear with Gamespass is, i hope it doesn't affect the quality/budget of future titles. I see some signs that it could happen, nothing is concrete though. Microsoft surely has to know big bangers will improve gamespass adoption rate tremendously.
No, shovelware is a legit worry...
And that's the problem with a game that looks like Halo: Infinite which had taken like 5 years and going into its 6th.
Crackdown 3 took more than 7/8 years to come out from the start of the gen and it was shit.
If the quality is lacking, there's no defending that or any value to subscribe.
 

Klayzer

Member
No, shovelware is a legit worry...
And that's the problem with a game that looks like Halo: Infinite which had taken like 5 years and going into its 6th.
Crackdown 3 took more than 7/8 years to come out from the start of the gen and it was shit.
If the quality is lacking, there's no defending that or any value to subscribe.
The silver lining in a sub model gaming push, the return of normal budgets for games, and possibly new creative styles to gameplay for attention. Could be a return to AA gaming from the PS2 era.
 

Klayzer

Member
When I said that it's more from the perspective of having an army of fans out there who will do your bidding for you. Apple have mastered the art of doing so and it looks like Microsoft are trying to replicate the same environment within their own fanbase. Hence the wording in his interview in the OP:

"We want people to feel like they're a member of Xbox"

"but when I talk to fans and customers, what I say is when you're a member of Xbox, we want to build the experience around you."


Wording like that isn't by accident, they are attempting to replicate the cult of apple. The siege mentality, creating distance between themselves and their competitors despite offering the same or similar products and services (we are different, we are special), the Xbox ambassadors program, making their fans accustomed to promoting your products and services, etc. All the signs are there, article worth reading on the subject:








A lot of companies have started taking this approach (why wouldn't you considering how successful Apple have managed to be) but Xbox are angling hard in this direction.
Great insight on the pr message. From my point of view, I feel like Nintendo fans (myself included) has that Apple like mentality. We even go far as to trying to rationalize why paying more for their products is a good thing. Public Relations for these companies comes off as product brainwashing. But its so effective, judging by the responses.
 

aries_71

Junior Member
Then why not put game pass on playstation? Why bother selling a box at a loss, spend on its R&D and marketing, when all they care is the subscription revenue from game pass?

There's probably nothing than MS would like more than having Xbox GamePass / xCloud on Playstation or Nintendo. Not going to happen, of course, but not because of MS, but because Sony and Nintendo, prefer to keep their ecosystems closed to third-parties stores.
 

SlimySnake

Flashless at the Golden Globes
No. He's saying, "the traditional, prehistoric way to do business in the console space is not our ONLY approach because we've out grown the tiny space under your television set”.

To be so called gaming enthusiasts many on this forum are daft AF or willfully ignorant. Its kinda creepy in a "kool-aid" kinda way how you guys champion a static industry that barely even exists anymore - like you guys aren't willing to see reality. Or just trying to create a BS narrative and hope it sticks. Its fucking weird.
The funniest part about this post is that what you said applies to Microsoft and Phil Spencer because he IS releasing not one but two traditional next gen consoles. He IS championing his so called static console by proclaiming it as the most powerful next gen console. His own actions go against what he's saying.

The entire point of the Lockhart is to reach a bigger audience by offering them a cheaper buy-in. The entire point of the xsx is to appeal to hardcore by offering them the most powerful console money can buy. He doesn't do this if he doesnt want to sell as many consoles as Sony or Nintendo. This guy is straight up lying just like he lied when he said the MS first party cross gen period will be two years, and then showed 99% of first party games designed for xsx only with Halo being literally the only game that was cross gen.

I also find it hilarious that you think this static industry barely even exists anymore when Sony and Nintendo just posted their biggest Q1 fiscal revenues of all time. Both PS4 and Switch were the fastest selling consoles in either company's history. TLOU2 is literally the best selling sony game over the first three days making over $240 million in just three days. That's Halo numbers when Halo was huge.

Talk about trying to create a BS narrative.
 
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No. He's saying, "the traditional, prehistoric way to do business in the console space is not our ONLY approach because we've out grown the tiny space under your television set”.

To be so called gaming enthusiasts many on this forum are daft AF or willfully ignorant. Its kinda creepy in a "kool-aid" kinda way how you guys champion a static industry that barely even exists anymore - like you guys aren't willing to see reality. Or just trying to create a BS narrative and hope it sticks. Its fucking weird.

Man you are the one taking the cool-aid... think before you post..
 
Gavon West said:
Sony ain't countering shit when it comes to GP. They can't afford to take such heavy losses to sustain PS Now until its profitable because the PlayStation brand is the only real venture that makes Sony money. They ain't Microsoft. Not day and date new releases. That's the reality.

Ah, the 'warchest' argument. Wait until you find out that there are people that have worked at Xbox for well over a decade that have never met or even exchanged an email with people who work in Office/Windows -- and vice versa. Once you discover that, your understanding of how that 'war chest' works will do a U-turn.

If you care, the plot twist is that Sony can't afford to let the PlayStation business fail as it makes too much money for them, so the business that would be willing to take billions in losses -- until it was profitable -- is PlayStation and not Xbox. Look up the PS3 and how much red it put on Sony's books. Then, look up the PS4 and how it has negated all of the PS3's losses and made more money than any console in history.
 

quest

Not Banned from OT
The funniest part about this post is that what you said applies to Microsoft and Phil Spencer because he IS releasing not one but two traditional next gen consoles. He IS championing his so called static console by proclaiming it as the most powerful next gen console. His own actions go against what he's saying.

The entire point of the Lockhart is to reach a bigger audience by offering them a cheaper buy-in. The entire point of the xsx is to appeal to hardcore by offering them the most powerful console money can buy. He doesn't do this if he doesnt want to sell as many consoles as Sony or Nintendo. This guy is straight up lying just like he lied when he said the MS first party cross gen period will be two years, and then showed 99% of first party games designed for xsx only with Halo being literally the only game that was cross gen.

I also find it hilarious that you think this static industry barely even exists anymore when Sony and Nintendo just posted their biggest Q1 fiscal revenues of all time. Both PS4 and Switch were the fastest selling consoles in either company's history. TLOU2 is literally the best selling sony game over the first three days making over $240 million in just three days. That's Halo numbers when Halo was huge.

Talk about trying to create a BS narrative.
Why are bringing Nintendo they are in a different market Sony drove them out of the home console market. Yes the way to carve out a niche is to just be a bad knock off of Sony lol. You people and your desperately wanting Microsoft to be a bad Sony knock off. I'm happy to see some diversity in this game. Sony don't give fuck about RPGs or strategy type games for example. Microsoft can fill that void. With the current Microsoft CEO its gamepass or close up shop its simple but some of you don't get it. It's sad to see people brain washed that only cinematic 3rd person games are real games. I'll have my PS5 for those but it is great to see Microsoft step up and fill gaps missing from Sony first party. Give me ghosts of tsushima and avowed ffs. Yes Sony needs to bring back some smaller games like ape escape that he great on the new controller.
 

SlimySnake

Flashless at the Golden Globes
Why are bringing Nintendo they are in a different market Sony drove them out of the home console market. Yes the way to carve out a niche is to just be a bad knock off of Sony lol. You people and your desperately wanting Microsoft to be a bad Sony knock off. I'm happy to see some diversity in this game. Sony don't give fuck about RPGs or strategy type games for example. Microsoft can fill that void. With the current Microsoft CEO its gamepass or close up shop its simple but some of you don't get it. It's sad to see people brain washed that only cinematic 3rd person games are real games. I'll have my PS5 for those but it is great to see Microsoft step up and fill gaps missing from Sony first party. Give me ghosts of tsushima and avowed ffs. Yes Sony needs to bring back some smaller games like ape escape that he great on the new controller.
Where did I say that they need to be a Sony knock off? Where did i say I want MS to make cinematic only 3rd person games? Please show me.

You are right, Sony doesnt give a fuck about RPGs. They dont give a fuck about online games either after a gen where they had Warhawk, KZ, Resistance, Socom, MAG, PS Allstars, TLOU, and Uncharted mp. I want MS to fill in the gaps, not ape Sony, but that has nothing to do with what Phil said, it has fuck all to do with not selling more consoles.
 

quest

Not Banned from OT
Ah, the 'warchest' argument. Wait until you find out that there are people that have worked at Xbox for well over a decade that have never met or even exchanged an email with people who work in Office/Windows -- and vice versa. Once you discover that, your understanding of how that 'war chest' works will do a U-turn.

If you care, the plot twist is that Sony can't afford to let the PlayStation business fail as it makes too much money for them, so the business that would be willing to take billions in losses -- until it was profitable -- is PlayStation and not Xbox. Look up the PS3 and how much red it put on Sony's books. Then, look up the PS4 and how it has negated all of the PS3's losses and made more money than any console in history.
The PS3 was thrown under the bus to win a media format war lol. Sony was not losing again after betamax. It was not losing money for games but a dumb ass media format war. Your right Sony needs gaming badly and the division has a much larger budget than the xbox could dream of.
 

longdi

Banned
If [the traditional console war] was our approach, we wouldn't put our games on PC, we wouldn't put our games on Xbox One, we wouldn't do xCloud and allow people to play games on their phones.
And I'm not disparaging someone else's approach, but when I talk to fans and customers, what I say is when you're a member of Xbox, we want to build the experience around you.

Nothing wrong with this aim.
You can play Xbox games even if you dont own the consoles, sometime down the road.
Seems consumer friendly x100. 🤷‍♀️
 

longdi

Banned
We also have to realise when SeX and PS5 go full swing, present gamers will be in 30s-40s. Phil has to cater and grab the next group of players.

something like GP, subscription games rental , probably suit these youngsters viable model based on their research
 
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Danjin44

The nicest person on this forum
Wait? Sony don't give a fuck about RPGs?
What's the Persona series and Final Fantasy VIIR then?
Well, when was the last time Sony made first party RPG like they did with Dark Cloud on PS2? Instead of wasting money on these pointless timed exclusives, they would create studio thats dedicated to make JRPGs like Nintendo has with Monolith Soft.
 

Vawn

Banned
There is a good reason why phil talk like that :messenger_tears_of_joy:

tyrcnYy.jpg

I know it's old by now, but seeing number sold 48 for an entire country still makes me laugh.
 

Vawn

Banned
If game pass is the future of Xbox as the xbox fans say, and that the goal is to reach 20-30 million of paying subscribers, then why not just put game pass on playstation.

Because of the very obvious reason? Sony would NEVER allow that.

"Here Microsoft. We built up the largest gaming community in the world. Please let us sell our consoles on a loss and let YOU take the revenue for selling games on the platform."
 

Vawn

Banned
Well, when was the last time Sony made first party RPG like they did with Dark Cloud on PS2? Instead of wasting money on these pointless timed exclusives, they would create studio thats dedicated to make JRPGs like Nintendo has with Monolith Soft.

The companies making JRPGs are almost all putting their games on PlayStation. And many, if not most, of those are making them exclusive to PlayStation (or at least PlayStation + Switch) without charging Sony a dime to do so.

Why would Sony invest in purchasing these studios? They'd be in the same situation except the games would be called first-party exclusives instead of just exclusives.

I'd love more JRPGs, especially high budget ones, but it doesn't make sense for them to use the first-party studios to make them. It might be our favorite genre, but it will always be relatively niche.
 
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Because of the very obvious reason? Sony would NEVER allow that.

"Here Microsoft. We built up the largest gaming community in the world. Please let us sell our consoles on a loss and let YOU take the revenue for selling games on the platform."

Ea access. 30%.
 

Vawn

Banned
yep less competition will surely lead to better products for the end users...

Actually, the competition comes from the various games more than other hardware manufacturers.

PS2 has an amazing library despite basically having zero competition. Throughout history, the bigger the difference between first and second place, the BETTER the games get on the leader's platform, not worse. It's been that way since the NES vs Master System.
 

Danjin44

The nicest person on this forum
The companies making JRPGs are almost all putting their games on PlayStation. And many, if not most, of those are making them exclusive to PlayStation (or at least PlayStation + Switch) without charging Sony a dime to do so.

Why would Sony invest in purchasing these studios? They'd be in the same situation except the games would be called first-party exclusives instead of just exclusives.

I'd love more JRPGs, especially high budget ones, but it doesn't make sense for them to use the first-party studios to make them. It might be our favorite genre, but it will always be relatively niche.
Actually the reason I want first party JRPG is not for having big budget but rather First party JRPG can be more unique and more experimental.

Do remember Folklore?
Folklore_%28videogame%29_boxart.jpg


It was very unique action JRPG compare to others.
 

ksdixon

Member
It's not your approach, because you can't get anywhere near it.

Can we put the Surface guys in charge of Xbox? Gotta be better than Phill
 

Warnen

Don't pass gaas, it is your Destiny!
Actually, the competition comes from the various games more than other hardware manufacturers.

PS2 has an amazing library despite basically having zero competition. Throughout history, the bigger the difference between first and second place, the BETTER the games get on the leader's platform, not worse. It's been that way since the NES vs Master System.

Whhhhhaaaaaa

could have sworn I had a Dreamcast, Xbox and a GameCube when the PS2 was out..... that’s more competition then today....
 
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S0ULZB0URNE

Member
Actually, the competition comes from the various games more than other hardware manufacturers.

PS2 has an amazing library despite basically having zero competition. Throughout history, the bigger the difference between first and second place, the BETTER the games get on the leader's platform, not worse. It's been that way since the NES vs Master System.
PS2 was my second to worse console that generation.

Xb
GC
PS2
DC

Is how I saw it but all were good.
 

quest

Not Banned from OT
Well, when was the last time Sony made first party RPG like they did with Dark Cloud on PS2? Instead of wasting money on these pointless timed exclusives, they would create studio thats dedicated to make JRPGs like Nintendo has with Monolith Soft.
Exactly I love to see Sony buy some more studios to broaden their lineup. Like you I miss those first party RPGs. A couple dedicated rpg studios would be fantastic. With Sony budgets and polish it be special. Instead it's a very limited first party style these days the games are great but lack variety of the old days.
 

Texas Pride

Banned
Sony ain't countering shit when it comes to GP. They can't afford to take such heavy losses to sustain PS Now until its profitable because the PlayStation brand is the only real venture that makes Sony money. They ain't Microsoft. Not day and date new releases. That's the reality.



Not exactly true.


 

Vawn

Banned
Whhhhhaaaaaa

could have sworn I had a Dreamcast, Xbox and a GameCube when the PS2 was out..... that’s more competition then today....

But it wasn't a contest:

Dreamcast - 9 Million
GameCube - 22 Million
Xbox - 24 Million
PS2 - 155 Million

If the Dreamcast, GC and Xbox each had sold double what they had actually sold, PS2 would have still outsold them all combined by 45 million units.

That's not competitive.
 
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Warnen

Don't pass gaas, it is your Destiny!
But it wasn't a contest:

Dreamcast - 9 Million
GameCube - 22 Million
Xbox - 24 Million
PS2 - 155 Million

If the Dreamcast, GC and Xbox each had sold double what they had actually sold, PS2 would have still outsold them all combined by 45 million units.

That's not competitive.

Shit you just disproved you’re own post

should just reply to your self and just leave me out of it

LOL
 
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Vawn

Banned
But it wasn't a contest:

Dreamcast - 9 Million
GameCube - 22 Million
Xbox - 24 Million
PS2 - 155 Million

If the Dreamcast, GC and Xbox each had sold double what they had actually sold, PS2 would have still outsold them all combined by 45 million units.

That's not competitive.
Shit you just disproved you’re own post and some how got back on that Sony cock at the same time....

should just reply to your self and just leave me out of it

LOL

Explain how I disproved anything.
 

Aion002

Member
Anime made by Sony?

Imagine the censorship :messenger_grimmacing_

By the way, on the race of burning money, Sony can't even dream of compete with MS.
Aniplex.... Which is owned by Sony.... And

Has been involved in the planning, production and distribution of several anime series, such as Fullmetal Alchemist, Fate, Sword Art Online, Birdy the Mighty, Angel Beats!, Rurouni Kenshin, Charlotte, and more. Additionally, Aniplex produces and distributes music and soundtrack records, including the original soundtracks for all of Sony Computer Entertainment's computer and video games.

Aniplex is also the publisher of Fate Grand Order, one of (if not) the most profitable gacha game ever and you can roll for characters like these:

latest
bd007uidpdj31.jpg



So let's stop with the fud about Sony censoring shit, basing in one or two random cases.... Shall we?


Also, yeah! No shit Sherlock.... However, after 3 generations, it is clear that Playstation is important to Sony, while for MS, Xbox is just a thing.... Otherwise, MS would have already done some crazy shit.... Like buying better studios or hiring some execs that actually care about the brand...
 

Warnen

Don't pass gaas, it is your Destiny!
Explain how I disproved anything.

Actually, the competition comes from the various games more than other hardware manufacturers.
PS2 has an amazing library despite basically having zero competition. Throughout history, the bigger the difference between first and second place, the BETTER the games get on the leader's platform, not worse. It's been that way since the NES vs Master System.


you said PS2’s had no competition

then listed all of them


just respond to yourself

really fucked up the next gen after having no competition....
 
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