Research results
First of all, people were asked what games machines they owned. 64.7% of the sample, or 701 people, had at least one, and from that group 61.6% had a Nintendo DS of one form or other (bog standard, lite, i, LL, 3DS, etc), 50.5% had a PlayStation 2, 50.1% a Wii, 32.4% a PlayStation Portable, 28.1% a PS3, and so on down the ranks. However, for the PlayStation Vita, released in December last year and having sold 1.2 million units worldwide, just 2.6% of these 701, or 18 people, 1.7% of the original sample owned one, up just 0.2 percentage points since the previous survey three months ago. Even worse, for the Xperia PLAY SO-01D from NTT docomo, not one single person surveyed owned one!
Next, excluding the 18 PS Vita owners from the first question, the following were asked.
Q1: Do you think you would want to buy a PS Vita? (Sample size=1,065)
Want to buy 7.8%
Don’t want to buy, but interested in it 31.7%
Don’t want to buy at all 60.5%
The not interested group has increased 5.2 percentage points since the previous survey. The report noted that a new colour and a Hatsune Miku collaboration is due out in August, which perhaps accounted for some of the interest in the product.
Q3: Do you think you would want to buy a Wii U, due out some time this year? (Sample size=1,083)
Want to buy 7.1%
Don’t want to buy, but interested in it 33.5%
Don’t want to buy at all 59.4%
The not interested group has increased 6.9 percentage points since the previous survey.