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MS PR: 360 sold 67M consoles; $56 billion in sales, almost 50% market share

StevieP

Banned
For all its failings for many of us, the Wii has sold the most software as well hasn't it? The 47% is obviously a very specific figure -- this year only in the US seems feasible given the circumstances.

By volume? I think so. However, the Wii's tie ratio is about a game below the 360's.
 

Miles X

Member
yeah, i see now. wonder if there's any chance they can pull off a rise in 2012. even with a price cut seems unlikely.

I'd bet not personally, but, I wouldn't quite rule it out yet. A significant price cut (and honestly they need one, to get a full year advantage of it before 720 is out) could really help explode sales over the Holiday. They've said in a previous statement this year they anticipate topping last years sales in the US.
 

mclem

Member
For all its failings for many of us, the Wii has sold the most software as well hasn't it? Even if it hasn't, it's very, very close to the Xbox which would of course completely negate any chance of validity for this figure.

The 47% is obviously a very fine-tuned number -- this year only in the US seems feasible given the circumstances.

That could be it.
 

Fredrik

Member
Congrats!
Makes you wonder how many of those sales are because of RROD and Slim upgrades though.
My third refurb got RROD after the extended guarantee had ended, so I've bought two, got the current one when the Slim arrived.
 
30? Are you kidding .. I hope you are! RROD was well under control by the time they hit 30m install base. And they don't count replacement units on top of units sold.

Lots of gamers bit the bullet and just bought new systems though. Recall the "i'm on my 5th 360!" threads? RROD was a problem well before the return program started.
 

def sim

Member
Congrats!
Makes you wonder how many of those sales are because of RROD and Slim upgrades though.
My third refurb got RROD after the extended guarantee had ended, so I've bought two, got the current one when the Slim arrived.

Even if that ludicrous possibility were the reason, it'd be quite telling that people would rather buy another 360 than purchase a different console.
 

Jarlaxle

Member
People would rather re-buy a faulty console than to go with what the competition offers.

I agree with you. I own all three systems but I had to buy the 360 twice. I have two friends who did the same thing. I don't know if my PS3 had died if I would have put up the cash to buy another one.

It just kind of sucks that after 25 years of gaming, this is the first time I've ever had to buy a duplicate console because it broke and most of my friends have had to do the same thing.
 
Isn't that 47% figure the US YTD hardware market share? This doesn't seem far fetched.

But yeah, the usual PR bullshit spinning machine, comparing apples and oranges. Except in this case, they really shouldn't have because it can be read as "wow, Sony has 53%" or something.
 

StevieP

Banned
My (admittedly approximate and from memory) figures came from the most recent worldwide reports in regards to tie ratios.

Brashnir said:
But GAF tells me that the 360 has no exclusives.

Although its true that first party output has consolidated or shifted to another demographic over the past few years, that means nothing. There is obviously software that people want and are playing are on the 360 with others that are driving its hardware.
 

Zabka

Member
I don't see how 47% would be a US number when it's surrounded by worldwide figures. It's probably a percentage of total dollars spent including digital downloads, games and accessories (which would include Kinect). Maybe for just the last year.
 

StevieP

Banned
Considering the 360 doesn't have as much exclusive software as the PS3? My point still stands.

Software that people want to play doesn't necessarily have to be exclusive. Read above.
Interestingly enough, over the past year more people are using (walled garden) services on the 360 than are playing games. That matters too (especially to MS).

Zabka said:
I don't see how 47% would be a US number when it's surrounded by worldwide figures. It's probably a percentage of total dollars spent including digital downloads, games and accessories (which would include Kinect). Maybe for just the last year.

Highly doubtful, as the 47% figure does match their recent PR nearly exactly about NPD sales. By dollars, I'm not sure how it's possible to match the near 100mil that the Wii's sold, especially considering the worldwide tie ratios are within a game and a half.
 

Evlar

Banned
Considering the 360 doesn't have as much exclusive software as the PS3? My point still stands.

Considering we're talking about re-purchases that would have happened generally within the first three years of the 360's life, I don't think it does.
 

Mlatador

Banned
Wtf are they talking about?

If Xbox is at 67, PS3 at 56 and Wii at 96 mill, then Xbox has a 30% market share and not 47.
 

Zabka

Member
Software that people want to play doesn't necessarily have to be exclusive. Read above.
Interestingly enough, over the past year more people are using (walled garden) services on the 360 than are playing games. That matters too (especially to MS).



Highly doubtful, as the 47% figure does match their recent PR nearly exactly about NPD sales. By dollars, I'm not sure how it's possible to match the near 100mil that the Wii's sold, especially considering the worldwide tie ratios are within a game and a half.

More expensive console, games, and accessories, more popular digital download service, millions of people paying ~$50 per year for online play.

There's lots of ways they can pull in more revenue than the Wii.
 

jaypah

Member
good job MS! it's crazy how many consoles were sold this gen between PSWii60. naturally the Wii shitted on everybody but those 2nd and 3rd place numbers are still great too.
 

Dylan

Member
Hated the 360.

Hated the noisy ass fan.

Hated the hideous Fisher Price style controller.

Hated the crappy D-Pad.

Hated the audacity of charging for online multiplayer.

Hated the reliance on shooters.

Hated MS's dropping its support for PC gaming in favour of their console.


HOWEVER!

I think it's great that a Western company has finally risen to such market power in the console space. I think it proves that MS really did play strategically this generation and made a LOT of smart moves in the context of 3rd party support, marketing, and responding to competition. I think their success also highlights the grave mishandling of the Playstation brand, and how out of touch Sony has been throughout most of this gen.

Congrats to Microsoft. If you stop charging people for online play I might even consider purchasing your next box!
Especially if Steam is the OS
.
 

StevieP

Banned
More expensive console, games, and accessories, more popular digital download service, millions of people paying ~$50 per year for online play.

There's lots of ways they can pull in more revenue than the Wii.

If you discount the multi-billion dollar blots of red ink for the first few years. But then you're discounting how many Wii Remotes people bought (and those bring in far more revenue than the 360 pad. A $6 production item selling for $40 will do that - same as a $2 nunchuck being sold for $25). Then you have to consider discounted Live subscriptions... it's a mess to try to figure that into the figure.

You're basically getting into territory that is nearly as unproductive as "list wars".
It's a US-based figure, plain and simple.
 

def sim

Member
Considering we're talking about re-purchases that would have happened generally within the first three years of the 360's life, I don't think it does.

IIRC, at 2007 MS gave all current 360 owners a three year warranty to replace their console if they receive the RROD. I do still think it's ludicrous people here think a significant portion of these sales are the result of that defect.

Admittedly, I don't remember if Sony had more IP's during that time and I may have jumped the gun on that point.

Software that people want to play doesn't necessarily have to be exclusive. Read above.
Interestingly enough, over the past year more people are using (walled garden) services on the 360 than are playing games. That matters too (especially to MS).

Fair enough.
 

Zabka

Member
If you discount the multi-billion dollar blots of red ink for the first few years. But then you're discounting how many Wii Remotes people bought (and those bring in far more revenue than the 360 pad. A $6 production item selling for $40 will do that - same as a $2 nunchuck being sold for $25). Then you have to consider discounted Live subscriptions... it's a mess to try to figure that into the figure.

You're basically getting into territory that is nearly as unproductive as "list wars".
It's a US-based figure, plain and simple.

I don't think you understand what revenue is.
 

Fredrik

Member
Even if that ludicrous possibility were the reason, it'd be quite telling that people would rather buy another 360 than purchase a different console.
Jumping ship when you have puchased lots of games might not be an alternative, I think most people probably bought a new one. And I'm not saying that it isn't an awesome gaming platform, personally I love it. But the figures might not be something to brag about if they include all the sales of consoles that got RROD too.
Btw, is there a figure somewhere that show how many that got RROD? 5 milion? 10 million? 20 million?
 

StevieP

Banned
I don't think you understand what revenue is.

I guess I was talking profit, but the point I was making still stands. You're not going to base market penetration off revenue. If that was the case, the $599 PS3 would have an advantage in the "selling price x number of units" category, despite the fact that it was bleeding $300 per console at launch. They're talking recent NPD figures here. I don't see how their PR is talking about anything else.
 

Zabka

Member
I guess I was talking profit, but the point I was making still stands. You're not going to base market penetration off revenue. If that was the case, the $599 PS3 would have an advantage in the "selling price x number of units" category, despite the fact that it was bleeding $300 per console at launch.

I don't think you know what market share is.
 

kylej

Banned
They're done a phenomenal job this generation. By far my favorite console. I still can't believe Kinect worked.
 

StevieP

Banned
I don't think you know what market share is.

Please, by all means, correct me:

Here's some numbers:

98m Wiis (Tie Ratio: around 8.5)
67m 360s (Tie Ratio: around 9.3)
64m PS3s (Tie Ratio: don't remember but it's similar to Wii)

Humour me. I am not an avid sales-ager so if you sales-agers have better numbers please correct me as well.
 

KageMaru

Member
Looks like they are mixing and spinning total WW sales and revenue with their marketshare in the US. Does the 360 hold 47% of the US marketshare?

Either way, congrats MS, they have come a long way from the original xbox.
 

def sim

Member
Jumping ship when you have puchased lots of games might not be an alternative, I think most people probably bought a new one. And I'm not saying that it isn't an awesome gaming platform, personally I love it. But the figures might not be something to brag about if they include all the sales of consoles that got RROD too.
Btw, is there a figure somewhere that show how many that got RROD? 5 milion? 10 million? 20 million?

Why would people buy a new one when the warranty guaranteed a free replacement? You are telling me that millions simply dropped $300-$400 on replacements despite MS losing a great deal amount of money over the fiasco?
 
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