Posted by maquiladora:
http://www.forbes.com/sites/carolpi...ple-expected-at-sonys-playstation-2013-event/When Sony wants to make an announcement, they need only post a message to their Twitter feed, Facebook page, or their own blog. But why drip that information when they can make a splash? With that in mind, Sony will be having an event. For 1200 attendees.
Twelve hundred people for an announcement is quite a spectacular number, especially considering that the majority of my New York-based press events have taken place in a small conference room at a PR companys office (and lets not forget any number of tiny warehouses and galleries).