ShinobiFist
Banned
Hey, I guess people want to know how salt smell's like...Jokes aside, that's awesome. Love it.
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Destiny and Microsoft = Destinyfragrance .. LOL
- Thread starter Hanmik
- Start date
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Monster Zero
Junior Member
Everytime Microsoft does something now and days people say desperation, are they not allowed to market anymore?
In which case they should just go the whole fucking hog and put a primetime tv ad up with $399 + Madden + Destiny.
I'd love to see Sony's/Actis reaction to that.
(I like the idea of Sony doing a TR fragrance as well)
SomedayTheFire
Member
Glass houses...
reptilescorpio
Member
Trying to think of what a good one for Watch Dogs would have been
You really think Sony hasn't talked to Square about a PS4 version?
You really think Sony hasn't talked to Square about a PS4 version?
RoyalLaFlame
Banned
Ahahahah good one MS!
Did you read the ad? They don't have rights to advertise it in the same way you don't see ads in mainstream media actively advertising the PS/PC versions of Cod.
They have and can talk about the game on their platform.
Agent Gibbs
Member
A fragrance? really? this is official? this hasn't originated from /b/ as a hoax?
Who at Microsoft thought a good product to market this game, to gamers was a cheap fragrance like you'd get in a market packaged up in a slightly fancy bottle with an xbox logo on?
I say this a lot but with this i honestly mean it, what drugs were they on when they thought that made sense?
Stealth edit: so this is to get round advertising restrictions for the game? some sense appears, but really why a fragrance? the situation stinks? sounds like a load of Salty Salty tears, Ms have done this themselves before and gained advertising rights to many a multiplatform game
Who at Microsoft thought a good product to market this game, to gamers was a cheap fragrance like you'd get in a market packaged up in a slightly fancy bottle with an xbox logo on?
I say this a lot but with this i honestly mean it, what drugs were they on when they thought that made sense?
Stealth edit: so this is to get round advertising restrictions for the game? some sense appears, but really why a fragrance? the situation stinks? sounds like a load of Salty Salty tears, Ms have done this themselves before and gained advertising rights to many a multiplatform game
Hoho for breakfast
Member
Well done if this gets around some bullshit deal.
axisofweevils
Holy crap! Today's real megaton is that more than two people can have the same first name.
I think this is pretty clever.
Also, the hidden meaning - implying that the Destiny exclusive advertising deal stinks.
Also, the hidden meaning - implying that the Destiny exclusive advertising deal stinks.
A fragrance? really? this is official? this hasn't originated from /b/ as a hoax?
Who at Microsoft thought a good product to market this game, to gamers was a cheap fragrance like you'd get in a market packaged up in a slightly fancy bottle with an xbox logo on?
I say this a lot but with this i honestly mean it, what drugs were they on when they thought that made sense?
It's a viral marketing campaign, nothing more.
Don't get all the desperation comments. This is really clever from an advertising and marketing perspective. Microsoft still benefits if Destiny and Bungie do well because Microsoft still owns a sizeable minority share in Bungie. This is most likely because of Bungie's history with Halo, and the fact they were a a wholly owned MS studio until a few years ago.
Alx
Member
Exclusive marketing is silly anyway. The game has been officially announced on several platforms, will have simultaneous releases and even had different betas running on them, but ads are supposed to ignore/hide that fact.
Having exclusive content and joint marketing is one thing, but that is becoming borderline deceptive.
Having exclusive content and joint marketing is one thing, but that is becoming borderline deceptive.
A fragrance? really? this is official? this hasn't originated from /b/ as a hoax?
Who at Microsoft thought a good product to market this game, to gamers was a cheap fragrance like you'd get in a market packaged up in a slightly fancy bottle with an xbox logo on?
I say this a lot but with this i honestly mean it, what drugs were they on when they thought that made sense?
The fragrance is not real
That's what they are hoping for.
I genuinely can't tell if this post if serious of not.A fragrance? really? this is official? this hasn't originated from /b/ as a hoax?
Who at Microsoft thought a good product to market this game, to gamers was a cheap fragrance like you'd get in a market packaged up in a slightly fancy bottle with an xbox logo on?
I say this a lot but with this i honestly mean it, what drugs were they on when they thought that made sense?
They aren't actually making a fragrance.
Son of Sam
Banned
A fragrance? really? this is official? this hasn't originated from /b/ as a hoax?
Who at Microsoft thought a good product to market this game, to gamers was a cheap fragrance like you'd get in a market packaged up in a slightly fancy bottle with an xbox logo on?
I say this a lot but with this i honestly mean it, what drugs were they on when they thought that made sense?
Look, this guy over here has no sense of humor. Come on friend they're not serious, that's the funny part about it.
Well that was funny, very clever from them.
Yeh, cos that would be so original from them after this..
frontieruk
Member
you mean where they financed the game to be exclusive first, whereas this launches at the same time, they've put engineers in place to improve performance on their platform to be equal to their competitor, but they can't promote on their platform?
Yeah it's Just like THAT... FFS SMH
J
JoJo UK
Unconfirmed Member
Sony could have set up www.maddenjockstraps.com or something
. This is pretty funny, hats off to the relevant MS team.
Agreed, this just seems like a smart business move.
Diprosalic
Banned
one of the first clever things their marketing put out. bravo.
Mister_Bubbles
Member
.
DustyVonEric
Member
MS is in straight-up disruption mode.
They're beginning to specifically target PS strengths (Uncharted 4, exclusive Destiny marketing) and strike.
It might seem underhanded, but I see it like a rap battle and ms finally stopped fumbling and is coming with the "personals" like what Sony did at last year's E3.
It's not quite the level of SNES /Genesis or Crash appearing outside Nintendo headquarters, but this generation is finally starting to get interesting now that MS isn't just battling themselves and have turned towards Sony.
They've never bothered doing anything in the past, and they have less reason than ever to do anything these days so I doubt we'll see any hitting back on this one. I could end up being wrong of course, but we'll see I guess.
Miles Quaritch
Member
I hope this triggers an ad war.
Would be pretty sweet to see them going back and forth on games the other has exclusive marketing rights to.
Would be pretty sweet to see them going back and forth on games the other has exclusive marketing rights to.
REMEMBER CITADEL
Banned
They can't advertise Destiny on Xbox One, yet they do. They can advertise Xbox One in Tier 2 countries, yet they hardly bother.
Still, cute.
Still, cute.
DeadlyVirus
Member
Since Sony has an exclusive marketing deal with Bungie, no.
MS does this every year with COD
The smell that a lot of the posts in here give off fo sho.
A fragrance? really? this is official? this hasn't originated from /b/ as a hoax?
Who at Microsoft thought a good product to market this game, to gamers was a cheap fragrance like you'd get in a market packaged up in a slightly fancy bottle with an xbox logo on?
I say this a lot but with this i honestly mean it, what drugs were they on when they thought that made sense?
Stealth edit: so this is to get round advertising restrictions for the game? some sense appears, but really why a fragrance? the situation stinks? sounds like a load of Salty Salty tears, Ms have done this themselves before and gained advertising rights to many a multiplatform game
The fragrance isn't real, the page just links to Destiny XBO bundles which are being sold by various retailers.
That's more than likely the plan. #DestinyFragrance hashtags, major gaming sites commenting on it, etc.
They should have done this earlier though.
CaptainTiptop
Member
Microsoft being 'cheeky' about a rival's co-marketing deal when they're just as guilty for doing it with more games? Hmm.
a secret-boss
Banned
Lol pretty clever
BruceLeeRoy
Banned
Haha ahhh that is fantastic.
Well played MS
Well played MS
Until you hear MS bitching about it, what's your point?
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