Nah mate. It's not a big deal at all. It's an annual release that sells a lot, but there certainly aren't queues around the street and mass media coverage every year. Think about when a new Halo game comes out, or a new GTA game. That's the sort of thing that warrants an abnormal simultaneous release.
Midnight launches happen for every game nowadays.
Well I disagree on the assessment that it's "not a big deal at all". Pretty sure every retailer in the country would disagree with that assessment as well.
FIFA, purely in terms of sales potential alone, is big enough to release just about when it wants. I mean that's kinda proven by the fact that it's officially out today in the UK rather than Friday (which is weirder than a Tuesday release). FIFA will sell plenty more than any other Tuesday release from this year.
Fuck Wednesday.
Bwahahaha! Cute!
Hope League One is treating you nicely.