Reference $250
Dual fan $280
Strix $300
Likelihood of that being the price for these cards?
Dude look at the price over msrp has been for aib cards for every previous generation...
Generally something like an asus strix or msi gaming card is about 20 dollars/euros over reference price
https://www.techpowerup.com/reviews/MSI/GTX_970_Gaming/
Is this some kind of aftermath of that founder edition premium marketing bullshit from nvidia? That people now think a decent cooler is expensive? It's not, it never has been.
It'll be the same as always:
-blowers/cheapest 2 fan aib coolers like from zotac or palit or w/e : msrp
-your average strix/windforce/gaming/acx aib cooler that 90 percent of people end up buying : msrp +20 dollars
-some of the fancier aib cards with high end pcbs and higher than average out of the box clockspeeds: msrp +30-50 dollars
-hybrid cards that have watercooling on them: msrp +50-100 dollars
-binned cards, specifically selected chips to be able to overclock higher like a kingpin edition : msrp + some crazy premium
Pretty much every single person itt buys the +20 dollar AIB cards because they give by far the best balance between cooling capability, noise and price.
That sapphire 2 fan AIB rx 480 that is coming out soon is one of those cards too, and shouldn't cost more than 20 dollars over the msrp at most.