I have 2 970s in my desktop (and 2 760s just sitting in my closet).
I got a 560 as a gift, and just went with the 760 at the time. Got used to messing with shadowplay so I just stuck with Nvidia when I got my first 970 (plus, the media was going nuts for the 970 iirc when it was released).
Oh, I just remembered that I wanted an R9290 so much when it came out, then it was like...impossible to find for a good price for the longest time. While that happened, I lost all interest in getting a new Radeon until the prices stopped being crazy.