I think the NA boxart is absolutely perfect for the market.
The box tells you a lot from first glance, and this is not a game that can afford to be enigmatic, confusing or mysterious, or none of the random Wal-mart shoppers strolling through the game aisle will pick it up.
The box tells you:
- The are are four characters. They are important.
- They are facing different directions, yet stand united. Seems to imply they're headed different ways towards the same goal.
- The rain tells you, of course, Heavy Rain lol.
- The bloody origami signifies murder.
- The gun + boobs = sales.
Also the font isn't a grungy, diluted mess like the EU boxart
I'm fine with the NA box. I think it kind of flows well too.
My favorite is the Japanese boxart, but there's no way something like that, on a new and niche IP, would help sales in America.
You need guns and boobs.