Madman said:
Perhaps this generation you are right, but their marketing had to be doing something right in the PS1/PS2 era. And really, the claims that Sony doesn't market their games is at the very least exaggerated, if not flat out wrong. I've seen commercials for every major release at least 5 times. Heavenly Sword and MLB 09 much more then that.
I don't want to turn this into another Sony marketing debate, but yeah, I was talking mainly about this generation.
It is difficult to market the most expensive console (and its games) on the market, especially in a world-wide recession. However, it's no excuse for SCE to have failed to market most of their first-party games well enough to succeed (financially), getting the mass-market to buy their games.
I know you never claimed I said "Sony doesn't market their games." Probably because I never said it, lol. I think most "hardcore" Sony fans are just frustrated that SCE's inability or refusal to promote their AAA titles to the general audience. Of course they market their games. But is it GOOD marketing?
Oh, just because you've seen a decent amount of commercials doesn't mean they're "good" commercials that appeal to casual gamers. Plus, the best and most effective method to market games is "word of mouth" marketing, not TV commercials. Obviously, the game itself has to be very good and very fun, but it's usually up to the publishers to hype up a game enough, not just amongst the "hardcore" gamers, but most importantly, amongst casuals. SCE seems to have a difficult time getting to casual gamers but have little trouble with the "hardcore" crowd. People need to be saying "Dude, you've got to get this game!" with most of their real-life friends, not just their PSN or forums "friends."
Anyway, SCE did do a good job saturating TVs with MLB 09 commercials this year. It was fucking everywhere, lol.