Nobody is using "up-rendering". Your interpretation of the use of this technique is wrong and you misinterpreted SSAA as the less efficient "up-rendering".
http://www.neogaf.com/forum/showpost.php?p=209099305&postcount=2294
We aren't seeing new native 4k AAA games.
http://www.neogaf.com/forum/showthread.php?t=1289840&highlight=native+4k You touted this as a possibility of a result of "up-rendering" and "smart decisions". The GPU is less powerful than a stock 480 and gives those respective results.
We are seeing the use of checkerboard rendering. I believe we agreed on this at some point, but it is still non-native 4k.
You misunderstood the relation between re-projection, rendering a new frame, the process and power required for each.
http://www.neogaf.com/forum/showpost.php?p=209103358&postcount=2302
Even if/when you are correct, your posts are filled with inaccuracies and are riddled with insinuations in which you leave unsupported.
I see you grasping for terms in posts like this:
When the idea can be summed up in a single term thats been around for years, like: voxelation.
https://blogs.nvidia.com/blog/2014/09/18/debunked/
Your constantly looking for new words to hang on to because you don't know and understand what's already there.