Tbh, Sony is the console leader, they can do whatever they want.......The truth is, Sony doesn't need E3, all the buzz can be generated with a simple Wired article or YouTube Video Interview with Cerny......Personally instead of spending all the money on E3 staging, spend that money on games instead...….Sony has the mindshare, they can reveal in the middle of the Sahara and it will create a bigger buzz than the competition.....Just look at a simple Logo reveal from Sony and the internet went wild, filled with anticipation, joy and tears...….Sony needs E3, not the other way around...….If Sony goes to E3, that's a bigger win for E3 tbh......