The ‘industry standard price’ for Xbox and PlayStation includes standard basic features like online handles & friends lists, messaging and voice chat.
PS and Xbox give you discounts in sales if you have their subscription services, and in PlayStation’s case these are good discounts.
PS give away better quality games with Plus, and have the Plus collection for PS5 users. Xbox don’t give away great Xbox One games, but they let you keep Xbox and 360 games after your subscription lapses and have given away some of the best Xbox and 360 games through Gold.
If Nintendo want to charge the standard price, they need to match the other services at least. Personally I could stomach £50 a year if they had the handles, friend lists, messaging and voice chat and if GB, GB Colour and GBA games were included without the drip drab (I.e full Netflix style catalogue).
I don't think there is much of a reason for messaging/voice chat when most people just use Discord or other applications anyhow. Digital discounts also don't really mean much either.
What they should do is what Sony and Xbox have done. Where you can get priority purchase on consoles, accessories, etc if you are a subscriber. While Nintendo does do *some* of this, it is for overpriced novelty controllers. Give us discounts on physical items. The next Game and Watch or priority access to limited edition releases as they almost always go out of sale super quickly.
As for PSPLus Collection and Games With Gold - its great if you are on a budget or are new to the system, but for long time owners they are jokes as, chances are, you already have all the major AAA first party releases that interest you as well as the few indie games. Couple this with PSNow and GamePass, the PSPlus/GWG stuff really means nothing anymore.
If it wasn't for the AC DLC bundle, I wouldn't find anything here really worth the 50 USD a year, but if they gave me the scalper protection/early access purchases and increased the game releases to every month or two? I feel they could sway a lot more people.