texhnolyze
Banned
As far as I know, Steam is the only PC games storefront that offer gift cards to topup their customers' wallet. Why is this important? Because most of Asia Pacific (and maybe many other countries in other regions as well) customers are still not accustomed to credit cards, and gift cards are basically their only option to purchase video games. There's already PSN/XBL/Google gift cards available out there, but why haven't Origin, Uplay, GOG, etc started to follow suit?
I found this article:
With regional pricing and gift cards, 'Steam or bust' is not a joke for many of us.
I found this article:
Also this article:Asia Pacific is one of the fastest rising eCommerce markets in the world. According to a 2014 yStats eCommerce report, the region is expected to grow by 20% annually until 2018, surpassing North America in terms of online B2C sales.1 But while developing markets like China and Indonesia have led eCommerce expansion in 2013 with growth rates of 71% and 65% respectively,2 low credit card penetration in the Asia Pacific region has made it challenging for online retailers to make conventional in-roads towards developing markets.
In India, more than 60% of all transactions are still cash based.7 In Indonesia, more than 80% of online shopping payments are still done by bank transfer.8 In Vietnam, offline payments still account for 81% for all online orders,9 while in Thailand, 70% of online shoppers still prefer CoD.
Now, let's take a look at the geography of GTA V on Steamspy:Despite being one of the world’s second largest economy, China still has one of the biggest unbanked adult population worldwide. Only 79% of the adult population have bank accounts while there are still 234 million adults without any accounts. This accounts for 12% of the world’s overall unbanked adult population. Such low financial inclusion is furthermore evident in China’s credit card transaction and debit card transaction rates of 13.80% and 17.30% respectively. Less than half of the country’s banked adult population own a debit card.
There's so much they can gain by giving Asia Pacific (and many other 'credit card-less' countries) the option to buy the games from their storefronts, which is gift cards. It doesn't matter if it's digital or physica, as long as there's gift cards for a storefront, there'll be resellers selling them. Gift cards resellers are flourishing over here, I can even easily buy one from the nearest minimarket. Credit card is not an option for many of us, and these companies can't seem to grasp that idea yet. Many times I'm tempted by the discounts offered by Origin, Uplay, GOG, etc, but well too bad, I can't buy them.
With regional pricing and gift cards, 'Steam or bust' is not a joke for many of us.