Sorry. Last Pokémon Go article because I'm sick of posting them. But, this is news, and newsworthy.
Much more at the link: https://www.surveymonkey.com/business/intelligence/early-pokemon-go-retention/
We estimate that yesterday just under 26 million Americans played Pokémon GO on Android and iOS. This is unprecedented for a mobile game, and makes it a top 10 app by daily active users. More people use the maps in Pokémon GO (which is powered by Google Maps) than use Google Maps itself.
Pokémon GO’s early retention results couldn’t look much better. Roughly 7 out of 10 people who download the game return to it the next day. For context, the average rate of next-day return (usually termed “D1 retention” for games is closer to 3 out of 10 returners.
When talking about Pokémon GO it’s hard not to resort to hyperbole. The game’s ability to make money is no exception. We estimate Pokémon GO’s average revenue per daily active user (ARPDAU) at around $0.25. This is twice the average for casual games, and higher than even the famously profitable Candy Crush Saga. That is incredible.
Much more at the link: https://www.surveymonkey.com/business/intelligence/early-pokemon-go-retention/