I like WayForward. I like Shantae. I think this is neat. I think this will be a good game. I am glad that it is going to be funded.
That being said, I feel like they also deserve a good deal of criticism. They put Shantae: RR up on Greenlight with an iOS video. They didn't do any updates, show any PC assets, or do anything to work on their pitch or get involved with the community. At no point did they ever suggest that they had even begun a PC port of Shantae: RR. It's not really fair to all the great games struggling to make it on Steam that a larger developer is trying to trade on their brand rather than put effort into the process. I get that it's too risky to spend and make the whole finished port if they couldn't be guaranteed a spot on Steam, but a good start would have been to show example high res assets and at least videos produced specifically for Greenlight as opposed to just iOS promotional videos repurposed.
After a year, they finally get Greenlit. They ignore the fact that they've gotten greenlit, which is a pretty transparent slap in the face to fans who worked hard to vote for them and get the word out. There is no mention whatsoever, not even "We'll be commenting on this publicly next week, look forward to it."
Then a half a week later they launch a countdown for big news. The big news turns out to be asking fans for money so they can make a new Shantae game for PC. Despite the 4 day countdown, things seemed a little rushed with the campaign. The skin tone stuff clearly caught them off guard, and they handled it poorly when they tried to explain it. They didn't mention Inticreate's involvement until nearer to the end of the funding (I'm guessing this is a contractual quirk related to Mighty No 9 and not just a total omission on their part).
The Kickstarter includes a ton of super ambitious stretch goals including additional levels. For a lot of Shantae fans, it feels like they paid for half of a game on DSiWare, then waited ages and now they get to pay for the other half of the game on 3DS and then there's another game that they may or may not get all of.
I don't think this means WayForward are jerks or that they're counting fat stacks of money and abusing fans, I just think this entire process was not handled in an ideal way. It's too late to take it all back now. But if it was possible to do it again, I hope they'd know that they're capable of doing better.