As I told you, those executives are not necessarily bad but they may lack competency to find the right balance of customer satisfaction and profit records.
Many companies are run by accounting guys. Those will never be able to create that balance. They will try to suck your wallet dry without providing value. Those companies do fail on the long run and suffer. Look at Capcom, they are barely as big as they were because they fucked up hatd by trying to sell you on disc DLC and all the stupid practice during the PS360 gen. The company was suffering that they couldn't develop SF5 without Sony help. They started to recover recently when thier product became good and all of us like thier recent games.
EA also suffered with their recent games and they seem to respond to fans, finger crossed
( it is not that they are doing bad, but they are not meeting expectations which in corporate world is a nightmare
)