Speaking with GameSpot on the Electronic Entertainment Expo show floor, Feder explained the decision to develop the game solely for Sony's console. "The trade-offs a publisher will typically make is, if you're platform-agnostic, you get a larger installed base," he said. "You're platform exclusive when you get the right kind of support from first parties."
Take-Two believes Sony will offer the same kind of support that made Grand Theft Auto III, Grand Theft Auto: Vice City, and Grand Theft Auto: San Andreas--all initially PlayStation 2 exclusives--three of the top 10 selling games of all time. Said Feder, "At this phase in the cycle, when you're trying to launch a new franchise, exclusivity can really help you launch the franchise. It can give you the kind of platform that you need to start exclusive, start in the right kind of way with the right kind of partner. Exclusivity does work."