360 pretty much tied the PS3 ww last gen despite only leading in North America (US/Mex/Can), Brazil, UK, and (at least at some point) Australia. Far too late for that to happen now, but they can at least make it more interesting than last year.
Ah ok, so as mentioned they make up quite a big percentage of buyers.
From what I remember Microsoft pretty much threw that lead away didn't they?
As it seemed like towards the last part of the gen they eased off a bit, while Sony were hitting their stride with exclusive games, PS Plus etc
Even though there are markets that the Xbox brand will likely never do well in, gamers are a fickle bunch and the last thing Sony should do is get complacent. We all still remember how Sony's arrogance and disastrous E3 caused them to throw away a lot of that loyalty they built up with the PS2 when launching the PS3.
Things could easily change as I don't personally think Sony are still on a real high, they started off on a high but momentum seems to be dropping off, or maybe it's just me.