It's crazy. Especially if you look at their handheld side and their advertising constantly and consistently knock it out of the park.
Like what?
It's crazy. Especially if you look at their handheld side and their advertising constantly and consistently knock it out of the park.
Like what?
Nearly all of the games they've advertised for the 3DS have been good.
The discussion isn't about the games being good.
That's not what I meant. I meant the marketing.
...I can't believe we're taking the Paper Mario - Splatoon online ad as a sign that Nintendo is not capable of marketing, thus NX advertising will suck. I'm not saying they're infallible, they have ups and downs... just that taking one element to make it the representation of EACH AND EVERY possibility of Nintendo in the marketing environment is...jumping to conclusions way too MuchoMalo-ishly.
I didn't know that the Apple conference was organised by Nintendo's marketing.
I'd take it (along with many of the other games Nintendo's put out lately) as a sign that Nintendo is approving too many games that don't really have a marketable vision, though.
Marketing can only work with what they're given.
If they continue to make un-marketable games, NX will be in trouble.
But so far the only NX game we know for sure they're putting out is very marketable, so maybe that's not something we should worry about yet.
Like what recent marketing campaign?
The talent in marketing shows in selling products that are good but not selling by themselves like Zelda.
Can you guys tell me why a decent chunk of you are so obsessed with marketing? Do you legit have stock invested in Nintendo or something?
I disagree.
Marketing won't save a dud.
What marketing can do is create a star.
Can you guys tell me why a decent chunk of you are so obsessed with marketing? Do you legit have stock invested in Nintendo or something?
I didn't say a dud.
Like what recent marketing campaign?
FE: Fates. They put Corrin in Smash and ran ads all over (the TV ads only ran on Cartoon Network/Adult Swim which is a problem). They did a great job and it took the franchise to the next level.Even though I'm not particularly happy with its direction.
Can you guys tell me why a decent chunk of you are so obsessed with marketing? Do you legit have stock invested in Nintendo or something?
...I can't believe we're taking the Paper Mario - Splatoon online ad as a sign that Nintendo is not capable of marketing, thus NX advertising will suck. I'm not saying they're infallible, they have ups and downs... just that taking one element to make it the representation of EACH AND EVERY possibility of Nintendo in the marketing environment is...jumping to conclusions way too MuchoMalo-ishly.
I thought thinking Nintendo sucks at advertising stopped when they showed at the freaking Apple conference to show Super Mario Run.
Welp, people have officially lost their minds for the 1000th time regarding NX in this thread.
Is the Spaceworld theory an actual theory? I thought it was just something I posted while I was putting off sleep until I finished a project. Are people who aren't mildly delirious thinking the same thing?
On the subject of marketing. People tend to think of marketing as synonymous with advertising, but it isn't. It also means analyzing the market, picking a target segment, and tailoring the product to that segment. I agree that the Wii U failed with marketing, but it isn't that the product was misrepresented in advertising. The real problem was before the advertising even came into the picture.
Nintendo seemingly made the product without deciding on whether they wanted the core or casual market, and the result was a product that was not specialized to the interests of either and so unappealing to both audiences. The Xbox One had a similar problem, but it was at least strong enough as a core gaming device that a marketing shift was possible with minor adjustment (removal of Kinect). The Wii and PlayStation 4, on the other hand, were both highly successful because they found one market and provided the best product they could for that market with little or no concern for the others.
Advertising isn't everything. Nintendo could give Pewdiepie a dump truck full of money to pimp out the Wii U and it probably still wouldn't be something people would actually want.
On the subject of Nintendo's marketing campaigns, I think it's at a much better place than it was at the start of this gen but definitely not as on-point as the Wii's marketing campaign. That being said I predict that when the NX launches we'll see a reboot and a big paradigm shift with the way they market their games completely. After all, the Wii/DS Lite marketing quality basically seemed to come out of no where.
Including you and me - for having even a microscopic bit of hope that something actually noteworthy occurred in this thread.Welp, people have officially lost their minds for the 1000th time regarding NX in this thread.
That ad killed what little hope I had of Nintendo advertising NX properly.
I thought you stopped making inane posts.
At any rate, NX doesn't seem like a focused device either. It looks like another "jack of all trades, master of none." Thus, from the perspective you're talking about here, it's in big trouble.
He's addicted to insanity.I thought you stopped making inane posts.
I'm with you. This is so lame what this topic has turned into now.Welp, people have officially lost their minds for the 1000th time regarding NX in this thread.
On the subject of Nintendo's marketing campaigns, I think it's at a much better place than it was at the start of this gen but definitely not as on-point as the Wii's marketing campaign. That being said I predict that when the NX launches we'll see a reboot and a big paradigm shift with the way they market their games completely. After all, the Wii/DS Lite marketing quality basically seemed to come out of no where.
He's addicted to insanity.
He can never go too long without it.
Call me a pessimist, but I think that the reason why the Wii/DS marketing came out of nowhere is because Nintendo didn't fully understand it. Iwata clung to this idea that casual gamers can be made into core gamers, which I don't think has ever been proven true. The two have fundamentally different relationships with games; the one who wants to schedule games around their lives ("Since I'm stuck in this bus for a few minutes, I might as well play something") and the ones who want to schedule their lives around games ("Now that I'm free, let's play some Dark Souls").
It really is amazing how poorly Nintendo handled the Wii's last few years.It's not like people are born core gamers.
They become core gamers through exposure to video games. And usually their first point of contact is a more approachable game rather than a game for video game experts.
You won't convert all new gamers or lapsed gamers or casual gamers to core gamers, but without attracting those folks, your audience stagnates.
That's definitely something Nintendo understood very well.
What ultimately happened, though, is that their game quality started to dry up as the Wii era went on. We went from Wii Sports to Wii Music, from Twilight Princess to Skyward Sword, from Metroid Prime 3 to Metroid: Other M, and from the excellent Wii Play to the "why does this exist?" Wii Play Motion.
I think a lot of this has to do with having misguided ideas about how to attract casual gamers to these new games and to more advanced applications of their Wii motion technology.
It's not like people are born core gamers.
They become core gamers through exposure to video games. And usually their first point of contact is a more approachable game rather than a game for video game experts.
I do wonder though. Maybe it's more likely that you'll become a core gamer if your first exposure to gaming is a core game.
You have made a powerful enemy today.
What ultimately happened, though, is that their game quality started to dry up as the Wii era went on. We went from Twilight Princess to Skyward Sword
I'm with you. This is so lame what this topic has turned into now.
The topic's theme is fine, but now dissecting a minor online marketing campaign for Paper Mario or the lack of PGW as failures on Nintendo's part is stretching. It's just another cycle on the 'rinse and repeat' setup of NX threads.