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Eurogamer: "Microsoft's final sales pitch for Xbox One X falls flat"

Abdiel

Member
Don't know if you can go into specifics Abdiel, but in your store/district how many sales of the X out of every 10 would you say were made by people who were first time purchasers of the Xbox One? I know you often ask your customers things like this.

Um. 1/10? 1/15? That's pretty loose numbers, but not far off... My fellow supervisors across the district have all seen the same trends voiced by their teams, and their own experiences working with customers, let alone what I myself have seen on the floor. This is a product with a baked in audience base. I fully expect it to tap that audience very well. The price-point is where I wonder if that is what will hurt it for any growth beyond that. We'll see though. It's a solid little piece of kit.
 

Toki767

Member
Um...what?

They tried to have it both ways.

They wanted to make it sound like generational leap without coining a new generation.

But everything they say about it outside of PR videos and marketing just talks about how it's for people who want a more powerful Xbox.

Um. 1/10? 1/15? That's pretty loose numbers, but not far off... My fellow supervisors across the district have all seen the same trends voiced by their teams, and their own experiences working with customers, let alone what I myself have seen on the floor. This is a product with a baked in audience base. I fully expect it to tap that audience very well. The price-point is where I wonder if that is what will hurt it for any growth beyond that. We'll see though. It's a solid little piece of kit.

I honestly feel like this will follow the original Xbox One trajectory.

$500 for the holidays, which are the Scorpio Editions. Targeted at the early adopters and most diehard fans.

Then come March, they'll chop off $100 from the price and come out with the regular edition. The same way the original Xbox One took out Kinect.
 

Zee-Row

Banned
As a PS4 owner the Xbox One X just doesn't do anything for me. Having better running games is cool and all but someone like me is locked into the PS4 ecosystem and there's just no way I would get one to re-buy all the games i already own.

I can see it appealing to new buyers or current Xbox One owners but there's no way i'm jumping ship from my PS4 content.
 

Neith

Banned
I never understand why people still discuss exclusives when talking about Xbox. Every game is also available on PC at the very least, even if its from the Windows Store. Just because a game isn't on the PS4, doesn't magically make the Xbox one up the market. The market includes the PC as well.

People also don't buy consoles en masse for exclusives either nowadays. The best selling exclusives will still be overshadowed by the biggest multiplatform games of the year. Time and time again Microsoft have stated that their vision is games as a service, haven't announced any new "exclusives" or focused on single player games, and people just need to admit and move on that Xbox isn't the brand they should keep obsessing over for exclusives.

Uncharted, Horizon, Breath of The Wild and Mario Odyssey will all still be overshadowed by Destiny 2, Battlefront 2 and COD WW2 at the end of the day sales wise and no review score, GOTY awards or fanboy drivel will change that.

Best wishes.

None of those games listed are actually being overshadowed when it comes to media and awards though. They will all be shining very brightly when it comes to people buying their respective machines.

And all the marketing is in Sony's hand. They also have a pro with basically the same CPU. You are basically buying a 4K player and a better GPU--that cannot even do somethings like FP16--with the Xbox X. And a terrible lineup of exclusive games compared to one that is beastly and growing larger every month.

It's a hard sell.
 

Raziel

Member
Multi Platforms looking better on PS4 mattered.

Multi Platforms looking better on XB1X don't matter.

The internet is a wild place.



Better looking games on said platform is not a poor sales pitch. Many many consumers have yet to buy a Next Gen console.

Moral of the story: don't be 4 years late.
 

univbee

Member
A few other unknowns are just how much of an improvement games will be graphically on the One X. I reckon the added 4K textures, something the PS4 Pro generally doesn't have, will be of particular interest, still is there going to be a significant visual difference between, say, Killing Floor 2 on PS4 Pro (1800p checkerboard rendering) and Killing Floor 2 on Xbox One X (1800p native rendering)? Will said difference still be appreciable for those who still have 1080p screens?
 
Um...what?
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DCEFPECXgAQ4XZa.jpg:orig
I know people are trying to downplay the generation changing hype the Scorpio had behind it, but I doubt the hype would have gotten to the fever pitch it did before E3 on it's own, especially with PR like this.

Hell Matt got pitchforked in the E3 thread just for having his (mostly accurate now) expectations in check.
 
It definitely comes up if you play online since it's been scientifically proven by John Carmack and others that a keyboard and mouse is objectively a better control scheme for first-person shooters; the main situation where this meaningfully applies is playing online on PC, since doing so with a controller is putting a pretty serious disadvantage onto yourself compared to everyone else. If you must play a first-person shooter online with a controller, you're going to be way better off doing so on a console than on a PC in most cases (the nuances of certain specific FPSes do complicate the comparison, like Halo's very heavily designed with a controller in mind so the keyboard isn't as big of an advantage there)

This is honestly a reason why I prefer console . Hate the thought that Im playing at a disadvantage. Really tried using my PC as a consosle and ended up feeling like I need KB/m and a monitor on a desk for me to really enjoy it . That was just me though
 

watdaeff4

Member
Multi Platforms looking better on PS4 mattered.

Multi Platforms looking better on XB1X don't matter.

The internet is a wild place.



Better looking games on said platform is not a poor sales pitch. Many many consumers have yet to buy a Next Gen console.

In reality, I can't tell the differences in how games look on my OG PS4 vs. OG XB1 (and I doubt most here can't either - that's why all the DF articles were anticipated)

I seriously believe you will be able to replace in the above sentence OG PS4 with "PS4 Pro" and OG XB1 with "XB1X" and it will still hold true.

You are correct, there are many, many consumers that have yet to buy a Next Gen console. But those consumers are NOT 1) video game enthusiasts 2) early adopters of new tech or 3) indifferent to cost. The XB1X is NOT geared for those people. (yes, yes there may be a few that will purchase, but a minuscule amount)
 

riotous

Banned
As some who owns a PS4 Pro, Switch and a decent Gaming PC, I'm really struggling to find any reason to jump on the Microsoft bandwagon. Even Halo doesn't really have any pull any more.

I really have to wonder who they are marketing the Xbox One X to. The real tech nuts will already have high end PC's, people who are console only are unlikely to jump away from PS4 without some decent exclusives. Who does that leave? Tech enthusiasts who don't own a PC and people looking for a 4K Disc player?

Personally, owning a gaming PC doesn't stop me from wanting the best console experiences.

It's why I have a PS4 Pro and will get the Xbox One X. I have about a half dozen online friends who own Xbox One's and will be buying the X as well (not generally PC gamers, do stuff like Civ and the like on their laptops though.)

Don't really know how widely marketable that is, but also don't really care personally. Not much into console sales analysis or predictions.
 

Duderino

Member
They want to focus on GaaS because that's where the money is according to them and market analysis and not invest in a first party like Sony because it takes a lot of time, money, is risky, whereas they want results now.

You know what else was big risk? Turning Lionhead into a GaaS studio and using the Fable property. Let's talk about the results; a dead franchise, a closed studio, lots of negative PR, and more wasted time, money, and effort.

Microsoft going the GaaS route is a smaller financial risk, but a much bigger gamble in the long term. Anyways, the Xbox one first party catalogue really hasn't been defined by these tittles so far. Maybe Sea of thieves and others that follow will change that.
 

danm999

Member
Multi Platforms looking better on PS4 mattered.

Multi Platforms looking better on XB1X don't matter.

The internet is a wild place.



Better looking games on said platform is not a poor sales pitch. Many many consumers have yet to buy a Next Gen console.

You are eliminating huge amounts of context here.
 
Multi Platforms looking better on PS4 mattered.

Multi Platforms looking better on XB1X don't matter.

The internet is a wild place.


Here is the thing: Power in a vacuum is meaningless, and the previous generations of consoles have all demonstrated it perfectly. Technology matters only if other factors are held constant; Price, software offering, messaging, availability...

In the case of the PS4 vs the Xbox One, the former was more powerful AND cheaper AND released at the same time AND had much better messaging to carry it AND was perceived as more customer friendly AND was available in more countries AND benefited from better tools...

The Xbox One X is more powerful, yes, but it is coming a year later and by the time it hits the market, will probably cost $150 more than the Pro, without having as many games to chose from.

Pretty simple, really.
 

Neith

Banned
Power does matter. I have a PC for that. It matters in consoles too. I have a Pro with an SSD.

It will be great for people that are into the Xbox ecosystem. I recommended one of my friends who just upgraded to an Xbox One 8 month ago to look into the Scorpio. I even make sure I tell him to upgrade now and then. I hate the original console's tech design.

If I was in this ecosystem I would upgrade too probably. But the problem is I don't care enough about multiplat games looking a little better.

And the CPU is not really upgraded over the Pro, which is actually a big deal for massive online games like BF1. It's simply not going to be that much better than the Pro because of that CPU.

And the exclusives for the machine are too little too late at this point.

I really wish the Xbox had like 5 exclusive franchises that were burning hot. You can bet I would get one. But they don't. I got the Pro literally for Sony exclusives and online games like BF1, which I prefer on consoles at times for non-graphical reasons.
 
I don't know, they're doing 9 billion a year in revenue mostly from game sales and Xbox Live, with hardly any development expenditures, so I can't see how they could be negative right now. With 30 million consoles sold, if MS is still net negative on the Xbox One something is catastrophically wrong in the Xbox group.

Really? Isn't that 300 per year per console sold.
 

Alebrije

Member
I think for Microsoft XboneX is more important than PS4 pro to Sony. But without games just the power won't be enought to move consoles.

Halo, Gears are "dead" , Forza is not enought. And the new IPs attempts have failed in the sense that no one become the new Halo.

So Microsoft is trying to get exclusives from 3rd parties, but this is just a middle term solution.
 

FaustusMD

Unconfirmed Member
I was mostly speculating that Xbox One X won't resonate with the mainstream because it has no identity. This isn't to say it's not perfect for your needs.

I don't really agree with your other points about PC gaming though.

Lackluste ports on PC? I'd say 95% of games will run better on this platform. I mean every now and then there are exceptions like Arkham Knight and the occassional shitty Japanese port but I most if the time I will get better performance on PC.

Your online experience sounds pretty different from mine too. I've always had a lot better time with online gaming on PC where you aren't paying a premium for basic functionality. Cheating isn't a major problem in any of the games I play (RL, OW, BF1). I've seen a person use an aim-bot maybe one time in Overwatch but can't think of anything else off the top of my head. Certainly not a major issue for me anyway.

The mouse and keyboard thing isn't fair criticsim given you can use just about any controller with a PC. I really don't see why being forced to use a specific controller on a console is somehow superior.

I'll admit HDR is a nice bonus and consoles are definitely more lounge ready. The rest has me scractching my head a bit.
What I'd clarify is that for your end, you're invested in PC. Clearly you're not the audience for this console. There are a litany of posts here where you can read rationale both similar and different from mine if you are still confused, especially in the pre order topic (it's been brought up time and time again). The above reasons work very well for me and those I play regularly with. Horizon 3 was another port that underperformed to note.

Keep in mind that some people not only prefer the living room experience, they also prefer the simplicity and the services offered I mentioned before. These are services tailored to that audience that helps engagement in a way that isn't as flexible with a PC. These people also may simply prefer to use a controller in general. Most major PC shooters do not have proper controller support as you may know, including OW. They have controller inputs occasionally but not aim correction which makes it a waste of time.

As for paying a premium for "basic functionality", that is your choice to make. Clearly you have not found value in it, others have. Some like the servers and consistency with invites and party chat and all that. I like the mostly even playing field in the console space. Most people are using the same hardware and controllers with some exceptions. To others that doesn't matter.

Others prefer consoles for being able to resell games and having more consistent physical options for their shelves. There are just so many factors that can align to make the X appealing to those that are interested in it. That's about all I can say about it.
 
Article is a bit premature. The Digital Foundry comparisons haven't even started yet. That's like 90% of their marketing campaign.
I don't really see how "more expensive, newer console outperforms older, less expensive console" is a headline that's gonna turn heads. I think people have the whole DF articles influencing sales angle all wrong. It's not that the PS4 was more powerful that made those threads so highly viewed... It's that the PS4 was cheaper AND more powerful, running games much better than its more expensive competition that released alongside it.
 

le.phat

Member
Multi Platforms looking better on PS4 mattered.

Multi Platforms looking better on XB1X don't matter.

The internet is a wild place.



Better looking games on said platform is not a poor sales pitch. Many many consumers have yet to buy a Next Gen console.

This is is such a dishonest post that I'm left wondering if you are just trolling, or if you really have such a slanted view of a shared reality.

PS4 being more powerful mattered when the console was actually cheaper then the Xbox. It also mattered when game libraries were thin, and the consoles were actually competing. The current situation is in no way comparable to 3 years ago.

Also, who are these fence sitters you describe? Why didn't they pick up a console yet? And why would they start off with the most expensive console with the least amount of content released on it?
 

Sweep14

Member
Multi Platforms looking better on PS4 mattered.

Multi Platforms looking better on XB1X don't matter.

The internet is a wild place.



Better looking games on said platform is not a poor sales pitch. Many many consumers have yet to buy a Next Gen console.

Better looking multiplat games was an advantage at the start of the generation. It's way less relevant nowadays.
 
they were honestly better off just waiting until better CPUs were available and trying to be first out of the gate with the new "generation". b/c honestly, as it stands today, supplementing the current XB1 with a more powerful version for $500 just doesn't add up.
 

nekkid

It doesn't matter who we are, what matters is our plan.
they were honestly better off just waiting until better CPUs were available and trying to be first out of the gate with the new "generation". b/c honestly, as it stands today, supplementing the current XB1 with a more powerful version for $500 just doesn't add up.

I can't imagine they'll lose a huge amount from the R&D, especially if any of the X architecture lays the foundation for the next console, albeit with updated silicon.
 

Cartho

Member
Remember when people were totally convinced that Scorpio was "a totally new generation" and that it would use Ryzen? Good times.
 

leeh

Member
This is is such a dishonest post that I'm left wondering if you are just trolling, or if you really have such a slanted view of a shared reality.

PS4 being more powerful mattered when the console was actually cheaper then the Xbox. It also mattered when game libraries were thin, and the consoles were actually competing. The current situation is in no way comparable to 3 years ago.

Also, who are these fence sitters you describe? Why didn't they pick up a console yet? And why would they start off with the most expensive console with the least amount of content released on it?
The price was mentioned don't get me wrong, but people were going on about that 40% like it was everything.
 

Sheroking

Member
I'm not quite sure about that with current popularity of 4k tv sets.

Sure, but is a minor-to-moderate increase in fidelity on those screens going to get you to buy an XBX when it's competitor has more exclusive games? I'm no fanboy. I want reasons to buy in on everything and I like good games wherever I can find them. I've never quite seen a platform release with less reason for me to buy in. It has a small handful of timed exclusives and everything else, to a game, is available elsewhere.

To me, the target demo for this thing seems to be people with a 4K display and $500 to spend, but not like ~$800 - and that's weirdly limited.
 

GHG

Member
The price was mentioned don't get me wrong, but people were going on about that 40% like it was everything.

On forums.

The majority of the 60m people who bought PS4's do not all post on forums, nor do they care about power differences. Hence you have not seen a high ratio of PS4 buyers upgrading to the PS4 pro.

All they care about is playing FIFA/COD at a reasonable price on a platform that doesn't scream "MURICA!" in its marketing.
 

c0de

Member
On forums.

The majority of the 60m people who bought PS4's do not all post on forums, nor do they care about power differences. Hence you have not seen a high ratio of PS4 buyers upgrading to the PS4 pro.

All they care about is playing FIFA/COD at a reasonable price on a platform that doesn't scream "MURICA!" in its marketing.

Which, at least in Germany, didn't happen for Xbox One, so this seems to be a reason for people on enthusiast forums as well.
 

Toki767

Member
The price was mentioned don't get me wrong, but people were going on about that 40% like it was everything.

To be fair, Xbox fans were arguing 720p vs 1080p diminishing returns back then. (Still remember statham, I think, saying how he couldn't tell the difference between 720p and 1080p when it turns out that he had a small 720p TV the entire time.)

When checkerboard 4K vs native 4K is even higher diminishing returns this time around.

Everyone is moving goalposts. People just choose to see what they want to see and remember what they want to remember.
 
Multi Platforms looking better on PS4 mattered.

Multi Platforms looking better on XB1X don't matter.

The internet is a wild place.



Better looking games on said platform is not a poor sales pitch. Many many consumers have yet to buy a Next Gen console.

They're not going to spend $500 on a console when the Xbox One S and PS4 Slim exist for half the price. It mattered early on in this generation, especially because the PS4 was cheaper than the XB1. Now? We're too deep into the generation.
 
The price was mentioned don't get me wrong, but people were going on about that 40% like it was everything.

On message boards but you can bet it was price that matter more to everyone else mostly .
Sometimes people ( not saying you ) think the mass market has the same view or care the same way as internet .
When that is far from the truth .
 
God I can't wait for this thing to be released. Sanghelios in 4K. Recore and Tomb Raider too. High Rez textures building more realistic worlds. I get why some are a little down but man if you can't get excited for new consoles anymore you need to get the stick out your ass. Games have come such a long way and are awesome.
 

Pif

Banned
On message boards but you can bet it was price that matter more to everyone else mostly .
Sometimes people ( not saying you ) think the mass market has the same view or care the same way as internet .
When that is far from the truth .
I've got fanboy friends from both sides of the fence that don't really participate in forums, they have no clue what resolutions or framerate the multiplats run at.

Their reason of choice for consoles boil down to the controller/xbox live is better/playstation is better/.

And the majority of gamers are just like that.
 

oti

Banned
Multi Platforms looking better on PS4 mattered.

Multi Platforms looking better on XB1X don't matter.

The internet is a wild place.



Better looking games on said platform is not a poor sales pitch. Many many consumers have yet to buy a Next Gen console.

This argument worked at the launch of both consoles several years ago. Not today. The vast majority of people won't pay $300 more for better graphics. Again, even Microsoft has said so.

To the second point, we're now at roughly 100 million consoles sold. I'd argue that the "many many peoole" who don't have a console yet didn't buy one because prices were too high. Not because the graphics weren't good enough.
 

Rymuth

Member
Um. 1/10? 1/15? That's pretty loose numbers, but not far off... My fellow supervisors across the district have all seen the same trends voiced by their teams, and their own experiences working with customers, let alone what I myself have seen on the floor. This is a product with a baked in audience base. I fully expect it to tap that audience very well. The price-point is where I wonder if that is what will hurt it for any growth beyond that. We'll see though. It's a solid little piece of kit.

Thanks, Abdiel.

Was this ratio not dissimilar to Xbox One S?

Hell Matt got pitchforked in the E3 thread just for having his (mostly accurate now) expectations in check.

Poor Matt always gets piled on, I'm not sure how how he stands it. Hopefully he comes back soon.
 

Kayant

Member
Multi Platforms looking better on PS4 mattered.

Multi Platforms looking better on XB1X don't matter.

The internet is a wild place.



Better looking games on said platform is not a poor sales pitch. Many many consumers have yet to buy a Next Gen console.
Fundamentally people forget PS is a much bigger brand than XB. PS3 coming back from a 1 years worth of sales is the perfect example of this.

There is also the intial terrible showing from MS with their policies that was enough to make mainstream media damage that probably still lives today to a degree with the non avid gamers or "casuals".

There are multiple factors that contributed to PS4's success in the beginning and renewed success in it's 3 year!

Power was a small piece of that puzzle. Price is another as mentioned when combined with being the powerful console at the time.
 

Monocle

Member
Yeah honestly I'm not feeling any urgency to pick up an X. A few amazing exclusives would push me over the edge. Better performance and graphical enhancements for games I already own aren't enough.

I'm perfectly content with my XB1. I mean, I play backward compatible games fairly often, so my eyes aren't exactly offended by less than cutting edge graphics. Why shouldn't I spend my money on a different current or next gen console? I still don't have a Switch or a PS4. I'm very much locked inside the Xbox ecosystem, and it feels fine right now, with my more than adequate XB1.
 
I've got fanboy friends from both sides of the fence that don't really participate in forums, they have no clue what resolutions or framerate the multiplats run at.

They reason of choice for consoles boil down to the controller/xbox live is better/playstation is better/.

And the majority of gamers are just like that.

Nah the majority of gamers\people care about most bang for their buck or what there friends have .
My point was that certain things not a big deal \ have big effect like the internet gaming places would make you think.
 

bosseye

Member
I don't own an Xbox. If I was going to get one it would be an X.

But the biiiiiig problem is, higher res/shiny versions of all those games that already failed to convince me to by the original Xbox One are unlikely to get me to jump on board this vastly more expensive console.

I suspect most non Xbox gamers looking to get one would likely go for the vastly cheaper One S.
 
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