I can´t agree more.They just spend money and time until they feel a product is either unsellable or great and then release it.
Though this strategy mostly earns them losses and shareholder rebellions.
Zelnick,T2 CEO on bioshock 2 delay;
With respect to the release date of BioShock 2, we feel that a later release date is the right move to ensure the quality and performance of this key title. While the near term effect of that move is disappointing, we remain very excited about the release of BioShock 2 and the opportunity to build upon this extremely valuable franchise.
Given our commitment to creating innovative Triple-A titles, releasing a product before it has met our standards of quality would be inconsistent with our core strategy. It would also be detrimental with the brand equity and consumer loyalty weve worked so hard to achieve. Most importantly, we felt it would significantly reduce the return on our investment into this valuable brand, which would have a negative impact on our shareholders.
So,tell me Zelnick;How the hell delay your games systematically can help to investors confidence.
T2 strategy is a joke. Make games with a 5 years development and $100 million budget that suffer a delay after another is not the best bussines strategy.