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[D4Danger]

I think its fairly obvious why its called ARC and it is not ripping off Microsoft "ARC" and no it has nothing to do with electricity. In my opinion its just and acronym A. R. C. "Augmented Reality Controller", which is what it does.

I'm no lawyer but i'm pretty sure trademarks don't work that way.

You can't just use somebody's name and claim it's an acronym.

 

[B-Rad Lascelle]

I'm still not sold on the controller concept, but Arc is a winning name for it and should resonate well with gamers & retailers alike.

I approve.

 

[backbreaker65]

I'm no lawyer but i'm pretty sure trademarks don't work that way.

You can't just use somebodies name and claim it's an acronym.

Just stop dude, if the damn thing came out A.R.C., their is nothing MS can do, so keep it moving.

 

[Rollo Lawson]

meh...bring on the games already

 

[Arnie]

Much better name than "Gem". Sony marketing has really picked up lately, I expected them to fuck the name up and call it something like "conundrum".

 

[Zeouterlimits]

Arc's not a terrible name, best they've mentioned yet.
Anyway, just want to see what the software is like.

 

[Doubledex]

With a name like that there'd better be a motion controlled Arc the Lad coming with it.

I hope so! GOD, I want an Arc the Lad 1+2 remake for the PS3 -.-

 

[thetrin]

Well, it's not going to be truly truly truly outrageous, now.

 

[KittyKittyBangBang]

I call it Shaft

 

[Gospel]

Sony marketing has really picked up lately, I expected them to fuck the name up and call it something like "conundrum".

They're saving that name for the drum peripheral

PlayStation Conundrum
© 2010 Sony Computer Entertainment

Now that I think about it, "PlayStation" is a pretty ridiculous name.

 

[flyinpiranha]

Motion games coming two by two !!







<sorry>

Heh, don't be ... was the first thing I thought of

 

[poppabk]

I call it Shaft

I can see the ad now:
"Sony is about to give you the Shaft"
"Suck it down"

 

[freddy]

A real catastrophe

 

[u_neek]

Cool, but when the hell is it out? Isn't Resi 5 Alternative Edition releasing next month in Japan?

 

[gofreak]

I'm no lawyer but i'm pretty sure trademarks don't work that way.

You can't just use somebody's name and claim it's an acronym.

For generic words - like Arc - trademarks only confer exclusive rights in very specific contexts that the company registers for.

I'm sure if Sony goes with 'Arc' they'll use a classification that fits the wand that doesn't step on anyone else's rights.

Bet they still call it Gem or something, though

 

[Drame]

Great, now give us the release date.

Cool, but when the hell is it out? Isn't Resi 5 Alternative Edition releasing next month in Japan?

I suppose that the motion controls can be patched in.

 

[jetles]

I like the name

it will grow on you

 

[poppabk]

For generic words - like Arc - trademarks only confer exclusive rights in very specific contexts that the company registers for.

I'm sure if Sony goes with 'Arc' they'll use a classification that fits the wand that doesn't step on anyone else's rights.

Bet they still call it Gem or something, though

It'll be tight though due to the trademark being for a controller for a computer device. From what I could find, MS's original application was for "computer peripherals" but the trademark is for "computer mice and computer keyboards". It would definitely be possible to go to court and argue that a) the PS3 is a computer and b) the wand is a "mouse". Seems unlikely that Sony would want to step into that minefield.

 

[selig]

Arc is just fine.

Remember how you guys thought Wii was the most retarded name ever? Yeah, you remember.

lol

Wii has a clever meaning, Arc is just dull. But whatever, looking forward to Sony-fans suddenly hyping waggle-games.

 

[Bizzyb]

What's with all these fucking stupid names?

Sphere, Gem and now Arc!?

EDIT: Clearly I'm wrong and "Arc" is a fantastic name.

We all thought "Wii" was a stupid name when we first heard it. Now no one really think much of it.

 

[gofreak]

It'll be tight though due to the trademark being for a controller for a computer device. From what I could find, MS's original application was for "computer peripherals" but the trademark is for "computer mice and computer keyboards". It would definitely be possible to go to court and argue that a) the PS3 is a computer and b) the wand is a "mouse". Seems unlikely that Sony would want to step into that minefield.

I'm sure whatever they use they'll do their due diligence on it. They may well get the trademark before they use it in which case there's no risk to them.

Trademark law wrt to words (as opposed to original marks) is quite tight. I'd guess in this case that the sets of hardware are mutually exclusive enough for them to share a trademark. I mean if they do specify 'mice and computer keyboards' as the specific mark in Microsoft's case, then that's as far as their rights go (and it shows how narrow one's rights are and how specific they are wrt regular words). There are other classifications that I think Sony would get easy approval for with the wand.

 

[Ninja Moomin]

So negative. as usual.

What should it be called?


....and i seem to remember gaf's reaction to Wii. How'd that work out for y'all?

 

[Haunted]

They better have a nice mission statement prepared to explain the connexion between name and product. Gem or Sphere both had at least some sort of obvious connexion to the product's design.

Was the saving grace during the Wii unveil.

 

[Vinci]

So negative. as usual.

What should it be called?


....and i seem to remember gaf's reaction to Wii. How'd that work out for y'all?

You know, earlier... I almost put 'In before inept comparisons to the Wii,' but then I chose not to. Damn you.

 

[Arnie]

lol

Wii has a clever meaning, Arc is just dull. But whatever, looking forward to Sony-fans suddenly hyping waggle-games.

What's the clever meaning? I'm genuinely intrigued.

 

[Prime Blue]

People like the name. It's bound to fail.

 

[anonymousAversa]

You know, earlier... I almost put 'In before inept comparisons to the Wii,' but then I chose not to. Damn you.

Read the op

 

[[Nintex]]

What's the clever meaning? I'm genuinely intrigued.

(Wii)We as in us, a console for everyone. At least according to Nintendo.

 

[Vinci]

Read the op

I read the article at engadget, then read some of the remaining lines. Completely tuned that last part about the Wii name out for some reason though. Oh well.

EDIT: Now, I remember... I saw that you posted a word definition following the link and for whatever reason, I find that sort of thing annoying so I stopped.

 

[Ninja Moomin]

You know, earlier... I almost put 'In before inept comparisons to the Wii,' but then I chose not to. Damn you.

Yeah i get your point but this pervasive negativity gets dull.

The PS3 hasn't alienated the whole world since the font changed.... and the wii didn't crash and burn thanks to the name.

And whatever Sony call the Sphere (Oops!) i'm sure they'll market it well


How many of the people here have any idea how to name and promote something? Branding is hugely complex.

 

[Vinci]

And whatever Sony call the Sphere (Oops!) i'm sure they'll market it well

Last I heard, and this is according to virtually every Sony fan here at GAF, Sony has failed miserably with marketing this generation. Don't get me wrong: I personally agree with you. They'll advertise it well. Marketing it is another story.

How many of the people here have any idea how to name and promote something? Branding is hugely complex.

Oh, I've no doubt it is.

 

[NullPointer]

Arc >>>>>>>>>>>>>>>> Gem

I like it. As opposed to "Gem" which brings to mind 'shiny', 'expensive', and 'useless', Arc really implies 'movement' and 'directed motion', which fits.

 

[gerg]

(Wii)We as in us, a console for everyone. At least according to Nintendo.

The best thing about the name "Wii" is that it doesn't mention Nintendo at all.

 

[OldJadedGamer]

We all thought "Wii" was a stupid name when we first heard it. Now no one really think much of it.

No, it's still a stupid name but evey one is used to it. Getting used to something that is stupid doesn't change the fact that it was stupid in the first place.

 

[theBishop]

"PlayStation"

Sounds like a bad machine translation of "Game Console". :lol

Anyway, as a communist socialist fascist, I like bluntly descriptive names devoid of marketing.

 

[Why For?]

there seems to be a distinct possibility that the suits are about to get their revenge

Well guess who's gonna have the last laugh suits

 

[DeathbyVolcano]

I like the name, a lot. Now fix the ball.

 

[The Technomancer]

Revolution to Wii, Sphere to Gem to Arc...I'll admit, I'm really curious as to what kind of retarded evolution Natal goes through.
For that matter, why is it called Natal anyway? Did they ever say?

 

[selig]

What's the clever meaning? I'm genuinely intrigued.

its obvious, but here:

- Wii is pronounced "We", instantly implying some social aspect
- "We" can create ourselves in-game, called "Me" (Mii)
- The Wii-remote looks like a TV-remote and was meant to look like that. And people call it Wiimote.

THere´s probably even more. But feel free to give good instant-associrations with your "Arcmote", lol

 

[ClearCELL]

PlayStation Wand.
Just do it Sony.

 

[-viper-]

Wand > Arc > Gem

 

[Man]

*draws a curve in the air*
I just made an arc. Practical and easy name.
Maybe we will hear more at GDC. Right now (amongst announced Arc games) I'm mostly looking forward to Under Siege (PS Store rts game).

 

[fastford58]

I like: Sony Dil-Do.

 

[outunderthestars]

Show me Ape Escape for the Arc/Wand/prettyprettyprincessstick/whatever already!

 

[Vinci]

Show me Ape Escape for the Arc/Wand/prettyprettyprincessstick/whatever already!

....

I'm going to call it that from now on.

 

[Pristine_Condition]

I like Arc

Ape escape fouR Controller = ARC

I love those little monkeys - please be good

Ape Restraint and Containment device.

Yeah, that's pretty much the killer app for me too. I've been waiting for Ape Escape since this gen started.

 

[Brera]

Arc is an awesome name for the following reasons:

1. Linked to geometry thus geeky and technical

2. Sounds mysterious and futuristic so we can all play without feeling self concious

3. It's an awesome name, much better than "gem" which sounds girly.

4. Has 3 letters like the wii

 

[Replicant]

??

It's a rather cool name. Better than gem for sure.

 

[Elios83]

ARC like Advanced Remote Controller?

Btw Sony should better bother about the price and lineup for this thing rather than its name

 

[NullPointer]

*draws a curve in the air*
I just made an arc. Practical and easy name.