Asian, especially markets with a Chinese-speaking audience ( SG, HK, etc ) have always enjoyed Japanese games since the good old PS2 days. Hasn't changed, it's just more apparent now because the audience has shrinked in the west.
There's a reason why Japanese games get localised in Chinese/Korean, but not necessarily in English. Despite the size of our market, we're in a way a better audience for Japanese games compared to the west, and arguably less costly because we don't care for English dubs. ( and we're fine with cheapskate localisation measures )
Asian here. Agree with this, especially the bold one. Just slap English sub and it's done, but it has to be English tho, not all of us could understand Chinese/Korean.