I missed it too (got on the waitlist but at 500+) and that looks pretty shitty...I like how they have lego movie available at regular price...just not lightning price...
makes sense
Also on movie deals for those inclined for digital ones, on Vudu the HDX versions with bonus features of Guardians of the Galaxy, Dawn of the Planet of the Apes and Teenage Mutant Ninja Turtles are 9.96 each. Mind that I'm not sure if it's a price mistake or what as these are not advertised along with the other ones on sale.