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GfK - One year after launch PS4 leads Xbone 4.4:1 in Germany

Sesto

Banned
this is why Europe is Sonyland.
Btw that 4.4 : 1 ratio is even worse in southern Europe countries like Italy, Spain, Portugal
 

Mikey Jr.

Member
Yeah, the fact that Sony is ahead in US and UK is just extra gravy for them. I see those 2 countries being pretty much a tie with the PS4 and Xbone for the rest of the generation.

Fortunately for Sony, they have essentially every other country on lock.
 

mrklaw

MrArseFace
Microsoft are very aggressive in their pricing. I expect MS to take the lead in the US and UK if Sony stays the same. The price cuts and bundles are working for them.

And remember, US and UK are the most important markets and if those are won, we're pretty much at the same level as last gen, which is not that good news for Sony.

Germany, Spain, France and even Japan are more like "filler" markets, they're not that important for 3rd parties. US and UK is where it's at.


Sony are matching MS well in the UK. For some reason SCEA are less aggressively defending the US - maybe they don't have the stock to cover an increase I demand, or maybe they didn't have the budget allocated to allow them to compete for the whole of November?
 

Mikey Jr.

Member
Yeah, thanks. 1.2 million PS4 vs 318k PS3s in its first year. The market growth is real.

Probably helps that the WiiU is essentially a nonfactor. The pie just got bigger for the PS4.

Sony are matching MS well in the UK. For some reason SCEA are less aggressively defending the US - maybe they don't have the stock to cover an increase I demand, or maybe they didn't have the budget allocated to allow them to compete for the whole of November?

I think its simply that they are fighting MS. MS isn't gonna put much of a fight in Germany or France for instance, but they will throw every single dollar into taking US. Fighting Microsoft on their home turf is a fools errand. Just look to the extremes they will go. Sony can't match that, not with their financial situation.

So I think in Sony's eyes, they want to take as much of NA as they can, while still retaining maximum profitability. So don't expect the extrme bundles and pricecuts you see from MS.
 

Asd202

Member
Microsoft are very aggressive in their pricing. I expect MS to take the lead in the US and UK if Sony stays the same. The price cuts and bundles are working for them.

And remember, US and UK are the most important markets and if those are won, we're pretty much at the same level as last gen, which is not that good news for Sony.

Germany, Spain, France and even Japan are more like "filler" markets, they're not that important for 3rd parties. US and UK is where it's at.

WTF is this?
 

Amentallica

Unconfirmed Member
Give it some time, reality will sink in. It happened with the WiiU, it will happen with the X1.

And I can't wait until it does because there is no rational conversation to be had with someone who thinks that Xbox One will be propelled in front of PS4 worldwide. It's awful seeing how out of touch with reality some people are.
 
They really don't, they didn't even advertise Halo.

Well they used to , they don't care now because the market reject them so it's a lost cause.
Just look at what they were saying before the consoles launch in Germany about market share .
Look how much they spend on Spain X1 launch .

Anyone that think MS did not want more market share before gen started is crazy .
 

Xando

Member
And I can't wait until it does because there is no rational conversation to be had with someone who thinks that Xbox One will be propelled in front of PS4 worldwide. It's awful seeing how out of touch with reality some people are.

Well, you can always hope that MS buys Sony and discontinues the PS4.
 

Occam

Member
Microsoft are very aggressive in their pricing. I expect MS to take the lead in the US and UK if Sony stays the same. The price cuts and bundles are working for them.

And remember, US and UK are the most important markets and if those are won, we're pretty much at the same level as last gen, which is not that good news for Sony.

Germany, Spain, France and even Japan are more like "filler" markets, they're not that important for 3rd parties. US and UK is where it's at.

IgnorantByNature
 

Daviii

Member
If you want to have an idea of how bad the situation is in some places, my local toys 'r us in Spain has no xbone shelf at all. Ps3, ps4, Wii, Wii u.
 
So I think in Sony's eyes, they want to take as much of NA as they can, while still retaining maximum profitability. So don't expect the extrme bundles and pricecuts you see from MS.
Exactly. It must feel amazing for Sony to get all this sweet subscription money they only heard about last gen and force microsoft to go all out only to stay in the competition on their home market while the rest of the world is owned. plus, they did all that without even having released their best/biggest games and morpheus still the dark horse approaching.
very comfortable situation.
 

Valkyria

Banned
I always love how in every thread someone tries to belittle the European Market.

You know guys, the EU exists in the spite of creating a huge market by joining smaller ones, it is not like our countries were bored one Saturday evening and went:

-Hey dude, we should create an unique political and customs union for killing some time.
-Yeah Belgium, that would be rad.
 

Daviii

Member
Microsoft are very aggressive in their pricing. I expect MS to take the lead in the US and UK if Sony stays the same. The price cuts and bundles are working for them.

And remember, US and UK are the most important markets and if those are won, we're pretty much at the same level as last gen, which is not that good news for Sony.

Germany, Spain, France and even Japan are more like "filler" markets, they're not that important for 3rd parties. US and UK is where it's at.

Sure, that's why the filler countries rise the count from 5 to 15 million. Because they are filler countries. They fill the gap between parity and bloodbath.
 

EGM1966

Member
Does it usually take this long, though?
Law of averages says bulk of core Xbox fans will be in US. MS is going to put more effort into US than any other market and will look credible there (as per November NPD). Many US fans see US as defining global trends.

I'm expecting denial to continue for a long time as a result.

Personally my view is it's already obvious that even if MS does take lead in US it will remain in second place worldwide.
 

Moonstone

Member
They really don't, they didn't even advertise Halo.

Halo is not a big title over here and it never was. Most of the big 360 exclusives where not released in germany (Gears 1&2, Crackdown1&2), because of age restrictions. The big timed or thirdparty exclusives where also released on PC. Bioshock, Mass Effect, Elder Scrolls and so on. Games with a huge PC follower crowd.

A MS Exec once said, that if you release a game for PC too it will bomb on the Xbox platform. Halo never took off, it was considered a sacrilege to play a shooter without Kb&M back then.

The poor Halo 2 port didn't help either. The only big exclusive was pretty much Forza - but everybody was sucking Polyphonys dick at that time. The 360 did sort of well, because all "hardcore" console gamers and forum-dwellers bought it. They now have switched. The cheap version without HDD probably helped too.

Xbox never became a big brand - because of those circumstances. I don't think that marketing is the problem. The brand is not popular. There have been enough deals in the last months. Not official deals, but from retailers. More marketing dollars would probably helped, but I don't think that it would have changed anything remarkably. The selling point of MCC is nostalgia, that doesn't work here. And XB1 still has major, for example that you have to virtually move to an english speaking country, to get an english voice over.

It's this in real life:
Point taken, this is why I put up that disclaimer. But what you can see from XB1 numbers, which should be correct, is that there is no significant Q4 bump at all. This is bad. They sold 100k until January. And in the following 10 month only 170k. Even with really great deals.
Edit: corrected XB1 from 220k to 270k.
 

Conduit

Banned
this is why Europe is Sonyland.
Btw that 4.4 : 1 ratio is even worse in southern Europe countries like Italy, Spain, Portugal

Well :

O2UAlx0.png


Where, Aaron?
 

Elandyll

Banned
Well :

O2UAlx0.png


Where, Aaron?


Well, there was the UK ... In November.

And ... probably some South American markets (perhaps Brazil?) due to the insane prices there (but not counting the grey markets obviously) ... aside from that ... I don't see it.

oh oh oh ! I know!

Mainland China! (as opposed to Hong Kong) Because -Officially- the PS4 isn't there yet :)


Since one of our insider said all PS4s fell of a cliff probably NZ.

No, new Zealand was lost too :(

http://www.playstationlifestyle.net/2014/12/06/ps4-sales-new-zealand/

and same for Australia

http://www.playstationlifestyle.net/2014/11/06/ps4-fastest-selling-console-ever-australia/
 

Majmun

Member
Of course they are. They'll continue to burn cash to keep up just as they always have. It's a good thing MS made bank on their OS monopoly for decades otherwise they'd have gone the way of Atari and 3D0 in this space, meanwhile Sony and Nintendo fight the good fight.

Yeah, the only thing that's keeping the Xbox brand afloat is MS' massive cash reserve.

No other company could've kept this brand alive.
 

quetz67

Banned
Wow, only factor 4.4 factor total. Launch must have been great as the last I read was:

"PS4 Demand 6X Higher Than Closest Competitor (WiiU)" ... makes me giggle everytime I think of it.
 
The PS4 is in a pretty good place right now when you consider notable software releasing early 2015 and then beyond. No Man's Sky, Bloodborne, The Order, Until Dawn etc etc. Software should ensure the gap in Europe is only going to accelerate next year.
 

CozMick

Banned
What do you expect him to say? Actually though? You think he is going to say something negative or do you expect him to be the lone honest person admitting they are getting their ass kicked?

I expect him to tell the truth or at least dodge the question, not flat out lie :/
 

Jomjom

Banned
Microsoft are very aggressive in their pricing. I expect MS to take the lead in the US and UK if Sony stays the same. The price cuts and bundles are working for them.

And remember, US and UK are the most important markets and if those are won, we're pretty much at the same level as last gen, which is not that good news for Sony.

Germany, Spain, France and even Japan are more like "filler" markets, they're not that important for 3rd parties. US and UK is where it's at.

Yeah... No. The PS4 is not ever going to get obliterated by the Xbone like how the PS3 was by the 360. That's the difference between last gen and this one.
 

Chobel

Member
What do you expect him to say? Actually though? You think he is going to say something negative or do you expect him to be the lone honest person admitting they are getting their ass kicked?

I dunno, dodges the question? maybe actually answers the guy question?

Microsoft are very aggressive in their pricing. I expect MS to take the lead in the US and UK if Sony stays the same. The price cuts and bundles are working for them.

And remember, US and UK are the most important markets and if those are won, we're pretty much at the same level as last gen, which is not that good news for Sony.

Germany, Spain, France and even Japan are more like "filler" markets, they're not that important for 3rd parties. US and UK is where it's at.

HAHAHAHA... Really good one
 

omonimo

Banned
What do you expect him to say? Actually though? You think he is going to say something negative or do you expect him to be the lone honest person admitting they are getting their ass kicked?
You haven't to lie at all cost. There are tons of way to circle around the matter like say actually we lead US/Uk the biggest market in the west and so on. Surely answer like a childish fanboy spit out nonsense it's frightening. How many money gains this man for his job? And still he act like a teenager in his pr, most of the time. It's discouraging see so much incompetence.
 
I don't understand how it makes business sense to throw money away for over ten years to never come out on top. Surely someone at Microsoft can see this is not logical.

I honestly believe at this point that the Xbox is Microsoft's way of maintaining relevancy with the 18-35 market. Prior to creating the Xbox, MS tried to buy Nintendo for $25B, and all things considered they have probably only invested about half of that amount into the Xbox brand so far. Of course, originally they wanted to expand from the office and home office into the living room, but now they can justify the loss if it helps to gain mindshare among young people and to be seen as "hip". Without something like that, they would continue to lose a lot of precious mindshare to Apple's brand and risk being seen for what it really is, a faceless monopoly on PC OS.
 

Jomjom

Banned
You haven't to lie at all cost. There are tons of way to circle around the matter like say actually we lead US/Uk the biggest market in the west and so on. Surely answer like a childish fanboy spit out nonsense it's frightening. How many money gains this man for his job? And still he act like a teenager in his pr, most of the time. It's discouraging see so much incompetence.

But they don't lead in US or UK.
 
[Anecdotal and semi-confirmed by data from several countries] - Rest of Europe has same or worse sales ratios for Xbone, except UK

Holy shitballs; is this true?! No wonder MS are so desperate to win the US and UK - they're the only territories where they have a ghost of a chance of not being completely obliterated.
 
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