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GfK - One year after launch PS4 leads Xbone 4.4:1 in Germany

Iorv3th

Member
Microsoft are very aggressive in their pricing. I expect MS to take the lead in the US and UK if Sony stays the same. The price cuts and bundles are working for them.

And remember, US and UK are the most important markets and if those are won, we're pretty much at the same level as last gen, which is not that good news for Sony.

Germany, Spain, France and even Japan are more like "filler" markets, they're not that important for 3rd parties. US and UK is where it's at.

I need to lie down after reading this one.
 
In essence, this is what a half-arsed effort leads to.
Not only Microsoft invests (and by investing I mean catering to each country as its own small market) nowhere nearly enough in marketing in Europe (they did a better effort with the original Xbox if you ask me) but unlike Sony they make no effort for localized content.
People thinking "sonyland" is some sort of fatality are forgetting that most of Europe was SEGA land before the 32bit generation, and we all know what happened.
 
Btw how big is the UK in the grand scheme of Euroland sales?

5%?
10%?

Anyone got even a rough idea?

Because if MS is strong in US, they are doing a decent job and it's a large part console market.

But being strong in UK sounds to me like being strong in a state or few states in US, nice thing to have but what about the other states? Having ~1:1 in UK isn't that "important" thing anymore if rest of the EU market (90%? 80%? 70%?) is similiar to Germany, even 2:1 (Sony:MS) ratio would be bad news.

TL:DR

Just "ranting" a bit about the importance of UK sales when compared to the whole EU.
 

mrklaw

MrArseFace
Btw how big is the UK in the grand scheme of Euroland sales?

5%?
10%?

Anyone got even a rough idea?

Because if MS is strong in US, they are doing a decent job and it's a large part console market.

But being strong in UK sounds to me like being strong in a state or few states in US, nice thing to have but what about the other states? Having ~1:1 in UK isn't that "important" thing anymore if rest of the EU market (90%? 80%? 70%?) is similiar to Germany, even 2:1 (Sony:MS) ratio would be bad news.

TL:DR

Just "ranting" a bit about the importance of UK sales when compared to the whole EU.


Ps4 hit 1m in September. Was the equivalent US figure around 6-7m? Would seem to be roughly on par with US per capita?
 
Playstation: 4
Xbox: 1

Brazil would have been jealous of Xbox's performance.

What took you so long, mein Freund?

The XBOX One fails outside the US because its content is tailored to the US market. Games, Sports, everything seems to be focused on the average Joe, not the average Harald, Jamal, Keith, or Pepe.
I am well aware of the fact that most of these names are very common in the US, but I am sure you got my point here

Even their pricing strategy says a lot abouz who MS seems worthy of their attention, while the ROW only gets their curiousity.

This 4:1 beatdown is just the result of that. Don't think MS cares much about that, though.
 
Microsoft are very aggressive in their pricing. I expect MS to take the lead in the US and UK if Sony stays the same. The price cuts and bundles are working for them.

And remember, US and UK are the most important markets and if those are won, we're pretty much at the same level as last gen, which is not that good news for Sony.

Germany, Spain, France and even Japan are more like "filler" markets, they're not that important for 3rd parties. US and UK is where it's at.

WTF is this?

Glorious, delusional fanboy nonsense.
 

Elandyll

Banned
Btw how big is the UK in the grand scheme of Euroland sales?

5%?
10%?

Anyone got even a rough idea?

Because if MS is strong in US, they are doing a decent job and it's a large part console market.

But being strong in UK sounds to me like being strong in a state or few states in US, nice thing to have but what about the other states? Having ~1:1 in UK isn't that "important" thing anymore if rest of the EU market (90%? 80%? 70%?) is similiar to Germany, even 2:1 (Sony:MS) ratio would be bad news.

TL:DR

Just "ranting" a bit about the importance of UK sales when compared to the whole EU.

According to a report I found, back in 2011, here was the split (console/ handheld games revenue) between the "Big 5" of Western EU:

All of Western Europe (16 countries then) = about $9b (US was $8.3b at the same time according to that report)

UK: $2.17b / 25%

France: $2b / 22 %
Germany: $1.6b / 17%
Spain: $647m / 7%
Italy: $843 / 9%

All 4 = 55% of Western EU

(Belgium + Netherlands+ Ireland + Sweden + Switzerland > $1b = about 11%)


http://www.entertainmentbusiness.nl/sites/default/files/documents/2012/Video games.pdf

I apologize in advance if the document is wrong and/or faulty, it seemed legit to me.
 

Nokterian

Member
Well :

O2UAlx0.png


Where, Aaron?

Microsoft are very aggressive in their pricing. I expect MS to take the lead in the US and UK if Sony stays the same. The price cuts and bundles are working for them.

And remember, US and UK are the most important markets and if those are won, we're pretty much at the same level as last gen, which is not that good news for Sony.

Germany, Spain, France and even Japan are more like "filler" markets, they're not that important for 3rd parties. US and UK is where it's at.

post-41746-sensible-chuckle-magazine-gif-mnp7.gif
 

Xando

Member
Console + Handheld totals 1480m Euros, which is equivalent to (roughly) $1.825b for 2013.

I guess the numbers aren't totally made up in the report I found, just 3+ years old :)

Numbers should be interesting in the 2014 report. Consoles seem to have had ridiculous growth in 2014. In their latest investors talk andrew house said he's really suprised about the german market and that they think PC players are transitioning to console.
 

RibMan

Member
He said "right now". If he means the monthly results for november he is telling something like the truth.

No. In any whatsoever business, you never ever equate your market position based on daily, weekly, or monthly sales. You never claim to be #1 in the market if you are not actually #1 in the market. In fact, in some businesses, you can get in very big trouble for claiming you're the market leader because your shareholders can be misled by such claims. Sales are measured from product introduction to product discontinuation, so common sense should tell you that market share calculations must be based on cumulative/yearly sales.

I have no idea what market(s) Greenberg is referring to, so I'd love to know which territories the Xbox One is actually #1. Notice how he doesn't specify what #1 means; he could mean #1 in market share, #1 in accessory sales, #1 in amount of zombies killed on next-gen consoles etc. He could mean #1 in anything, and his lack of specificity is what ensures he never enters into legal hot waters with investors.

Greenberg's tweet brings up one of the big elephants in the room. Microsoft has a well documented history of being deliberately mendacious when they report Xbox sales performance, e.g. Xbox is the fastest selling console, Xbox*, US+UK= Market Leader, etc. Part of the reason why there's a general dislike of Microsoft 'personalities' is because they are almost never straight-forward when it comes to facts; there's always a twist and a turn and an asterisk involved. I can't remember which gaming host said it - it might have been on a podcast or a video - but when Microsoft were claiming they finally unraveled the mystery of the E.T. dump site, the person said something along the lines of "And this is why nobody likes you". They are habitual liars, and frankly, their inability to connect with core audiences is very much a result of them being dishonest in their business.

It's no surprise that the PS4 is #1 in Germany. The Xbox One sounded like an EU lawmaker's wet dream prior to the policy reversals. It was never going to do well with the data-mining camera and attendance check-ins, so even though the console has changed* in vision, the folks in Europe aren't interested in supporting the platform.

*= For now.
 

Melchiah

Member
About 23m consoles last gen, probably around 25% for home console hardware, but we don't really get numbers for the whole of EU to give an exact %.

There was a post by Parmenides, which stated the PS3's six years of sales like this:
32 million in continental Europe
5 million in UK
21.8 million in US

32 million worth of filler countries. ;)
 

Xando

Member
There was a post by Parmenides, which stated the PS3's six years of sales like this:
32 million in continental Europe
5 million in UK
21.8 million in US

32 million worth of filler countries. ;)

Continental europe is gonna fill cernys bathtub:)
 
Sony recently anounced that they sold 1 million PS4s in germany on 21.10.
200k more in such a short time is huge. Wii sold 339k "around" christmas - where it is not clear if it includes october.

I made a chart back in the days which I updated now.

Disclaimer: This is not accurate as there is not much sales data for germany, it is month based, so weeks get cut off and a lot of press releases were not clear about the "when". In some cases I couldn't even figure out if it means the month before. So in worst cases it might be 2 month off. I also had to guess wii launch sales (I used 100k), as the only official number was 675k in 2007.

NDS sold 1,8 mio in 2007. NDS beat the PS2 by far here. PS4 should be the fastest selling homeconsole of all time in germany.

But it paints an overall picture:
sales_germanytcu27.png

hey where's the Wii U in this graph

also you should do this for UK/France too :p
 

BKK

Member
There was a post by Parmenides, which stated the PS3's six years of sales like this:
32 million in continental Europe
5 million in UK
21.8 million in US

32 million worth of filler countries. ;)

Well, that's just PS3, which was the last placed console in the UK, so it doesn't really show us much about the UK's console hardware % in Europe.

UK through 2013:

360: 8.7m
Wii: 8.3m
PS3: 5.7m
 
No. In any whatsoever business, you never ever equate your market position based on daily, weekly, or monthly sales. You never claim to be #1 in the market if you are not actually #1 in the market. In fact, in some businesses, you can get in very big trouble for claiming you're the market leader because your shareholders can be misled by such claims. Sales are measured from product introduction to product discontinuation, so common sense should tell you that market share calculations must be based on cumulative/yearly sales.

I have no idea what market(s) Greenberg is referring to, so I'd love to know which territories the Xbox One is actually #1. Notice how he doesn't specify what #1 means; he could mean #1 in market share, #1 in accessory sales, #1 in amount of zombies killed on next-gen consoles etc. He could mean #1 in anything, and his lack of specificity is what ensures he never enters into legal hot waters with investors.

Greenberg's tweet brings up one of the big elephants in the room. Microsoft has a well documented history of being deliberately mendacious when they report Xbox sales performance, e.g. Xbox is the fastest selling console, Xbox*, US+UK= Market Leader, etc. Part of the reason why there's a general dislike of Microsoft 'personalities' is because they are almost never straight-forward when it comes to facts; there's always a twist and a turn and an asterisk involved. I can't remember which gaming host said it - it might have been on a podcast or a video - but when Microsoft were claiming they finally unraveled the mystery of the E.T. dump site, the person said something along the lines of "And this is why nobody likes you". They are habitual liars, and frankly, their inability to connect with core audiences is very much a result of them being dishonest in their business.

It's no surprise that the PS4 is #1 in Germany. The Xbox One sounded like an EU lawmaker's wet dream prior to the policy reversals. It was never going to do well with the data-mining camera and attendance check-ins, so even though the console has changed* in vision, the folks in Europe aren't interested in supporting the platform.

*= For now.

Greenberg talks so much shit on Twitter. I wouldn't pay any attention to it.
 

Caronte

Member
Microsoft are very aggressive in their pricing. I expect MS to take the lead in the US and UK if Sony stays the same. The price cuts and bundles are working for them.

And remember, US and UK are the most important markets and if those are won, we're pretty much at the same level as last gen, which is not that good news for Sony.

Germany, Spain, France and even Japan are more like "filler" markets, they're not that important for 3rd parties. US and UK is where it's at.

This is pure gold.
 
I think it's amazing how BIG the console market has become in germany.

PS4 LTD in germany right now: 1.2 million
PS4 LTD in the UK right now: ??? - What could it be? It passed the 1 million mark in September. So.... 1.4 million? 1.5 million?

Will be interesting to see if the german console market can overtake the UK market.
I mean, population-wise.... Germany >>>>> UK
Would be cool!
 

BKK

Member
I think it's amazing how BIG the console market has become in germany.

PS4 LTD in germany right now: 1.2 million
PS4 LTD in the UK right now: ??? - What could it be? It passed the 1 million mark in September. So.... 1.4 million? 1.5 million?

Will be interesting to see if the german console market can overtake the UK market.
I mean, population-wise.... Germany >>>>> UK
Would be cool!

That's not happening, PS4 in Germany is about the same as XB1 in UK. XB1 in Germany is insignificant compared to PS4 in UK. WiiU is insignificant in both countries.
 
That's not happening, PS4 in Germany is about the same as XB1 in UK. XB1 in Germany is insignificant compared to PS4 in UK. WiiU is insignificant in both countries.

Oh wait, I meant...:
The leading console in germany (PS4) overtaking the leading console in the UK (PS4) sales wise.

Should be clearer now :)
 
In essence, this is what a half-arsed effort leads to.
Not only Microsoft invests (and by investing I mean catering to each country as its own small market) nowhere nearly enough in marketing in Europe (they did a better effort with the original Xbox if you ask me) but unlike Sony they make no effort for localized content.
People thinking "sonyland" is some sort of fatality are forgetting that most of Europe was SEGA land before the 32bit generation, and we all know what happened.

Except MS made the mistake of letting Sony win those lands three generations in a row. The Playstation has been the de facto console in Europe and in a lot of emerging countries, and that will hardly change, imo...unless Sony goes out of business, that is.
 
Well I have to say that, in December all my friends got at least one xbone. With all those crazy deals around here in Germany for example for 300 € you could buy one with Kinect + 3 games, or xbox one assassin's creed bundle (or sunset overdrive bundle)+ 4 games and one extra controller for 350 €. I actually bought a second one for me( the sunset overdrive bundle) and I'll give my first one to my nepnephew as a Christmas gift.
 

Elandyll

Banned
Well I have to say that, in December all my friends got at least one xbone. With all those crazy deals around here in Germany for example for 300 € you could buy one with Kinect + 3 games, or xbox one assassin's creed bundle (or sunset overdrive bundle)+ 4 games and one extra controller for 350 €. I actually bought a second one for me( the sunset overdrive bundle) and I'll give my first one to my nepnephew as a Christmas gift.

Good job. You sure showed PS4 what was up in Germany :)

http://www.amazon.de/gp/bestsellers/2014-12/videogames/ref=zg_bs_tab_t_bsar

PS4: #18, #57, #88, #92
XB1: #47
WiiU: #69
 

atpbx

Member
Yeah... No. The PS4 is not ever going to get obliterated by the Xbone like how the PS3 was by the 360. That's the difference between last gen and this one.

The PS3 wasn't obliterated by the 360, they sold almost exactly the same amount of units world wide.

The difference between this gen and last gen is that one of the consoles is being obliterated.
 
The PS3 wasn't obliterated by the 360, they sold almost exactly the same amount of units world wide.

The difference between this gen and last gen is that one of the consoles is being obliterated.

way to completely miss the context of the discussion, which was about the US market specifically
 
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