I am super excited about this. Fraction's Hawkeye is pretty much the reason why I read comic books today. I had off and on periods where I tried to start reading. In fact, one of the few threads I ever started was asking about Marvel Knights Spider-Man like a decade ago, but it was nothing I ever sustained. I would read for a few weeks and grow bored and move on to one of my other hobbies.
Honestly, looking back, I am not even sure what got me to try out the first issue. Hawkeye isn't a character I ever gave a shit about before. His joke of an old costume would have prevented me from even giving more than a glance at his books before. It might have been that first cover by Aja. It just drew my eye, combined with me wanting to try out Comixology on my original Amazon Fire.
After I read that first issue, I have been hooked ever since. I have Marvel Unlimited, I buy stuff on Comixology sales, I even buy new issues (digitally) the day they come out. It is weird to me even now that it wasn't a hobby that I developed until my late 20s. But here I am reading the good; Ms. Marvel, Vision, Batman, Lazarus, Manhattan Projects, and even the bad; Civil War and the entire Ultimate Universe (although there was a lot of good before Jeph Loeb shit all over everything) just to better understand people's jokes and experiences.
I can't say I will post regularly (due to my general posting habits), but I love this thread and hope it convinces a people to give the series, or even comics as a whole, a chance.
I'm 23, but I basically had the same experience as you. I tried to get into comics seriously when the New 52 first came around a fell off the train pretty quickly. I always respected the history of comics even if I didn't read them, but Hawkeye is what sold the medium to me as something I want to engage on a regular basis.