Welp
/joke
In all seriousness, all this shit is just co-ordinated bullshit between the lot of them. Think about it, when was the last piece of actual 'breaking news' out the blue from any of them? Related to blind sided releases or astounding news. This is just the equivalent of kids shouting 'fight fight fight' on the yard and trying to trick people into running towards them and forming a crowd.
There is a reason why gaming as a hobby is still considered immature. As a person who plays games, yeah we have to take our share of the responsibility but equally so do these clout chasers, clickbaiters, 'jounalists', hyper sensitive degenerates, virtuous developers who think they are here to give sermons etc.