"The Avengers" also introduces actor Mark Ruffalo as the new Bruce Banner, the third actor to play the character following Edward Norton and Eric Bana.
"There had been discussion as to where to take that character and where to take the part and Joss had some ideas; he came to us and said, 'I'd like to think about another actor,' and we said, 'Well, much of what we like about 'The Avengers' is we're taking all the actors we had before and putting them together again, so we said it depends on who you're thinking of -- if you're thinking of A, B or C maybe not, if you're thinking of Mark Ruffalo we'd be open to a conversation,'" Feige recalled. "And he goes, 'Holy shit!' and takes a list out of his pocket, and at the top of his list was Mark Ruffalo! We had said that because Mark had come very, very close to playing Banner in 'The Incredible Hulk,' which Joss had no idea, we never talked about it before.
"It was one of those moments when you're so deeply on the same page without even realizing it," Feige added.