I don't know why anyone would suggest Xbox be a 3rd party when the general sentiment is their games are all bad? The fact is that the X360 at the end of the generation still was in 3rd place. I don't think the games really mattered when the PlayStation brand is so much bigger.
Great example of reverse psychology. Not all games are bad. Games also don't need to be 90/100 games all the time.
Besides, the Playstation brand is so much bigger, because of it's games library.
Sony releases much more quality games at a steady rate, that's what makes Playstation popular.
MS just bought exclusives left and right during the x360-era, but that changed with Xbox One.
You know that.
Xbox can be successful without selling more consoles than Sony. Xbox has multiple vectors to get people into their ecosystem and none of them require them to stop selling hardware which is one of the major sources of their revenue. There is no way they can make more money on PlayStation vs their own hardware where they would have to pay Sony for the privilege. It would be a major step backwards for them.
Xbox is becoming irrelevant. They won't be successful, they haven't been since they moved on from X360.
The brand is bleeding and it's only getting worse from here on out.
Becoming 3rd party would be much more profitable. Just focus on developing games and distribute them on all platforms (PC/PS/Nintendo/Mobile/whatever).
Trying to continue the competition with Sony will only delay the inevitable and hurt Xbox even more, while they could've been much more profitable as a division by not competing with Sony.
360 succeeded because it had the exclusives people wanted. At least early on. Yes, The PS3 was more expensive but having Gears, Oblivion, Mass Effect, Halo 3 and Bioshock releasing within the first 2 years was absolutely insane and converted a huge portion of the most important casual audience early in the gen. Thats one gen where numbers dont tell the story. When COD became a juggernaut, you really got to see the massive divide between the PS3 and 360 userbases. The sales splits for those games was almost 2:1 which is why MS was able to secure all those DLC map packs.
Even then, they kinda topped out around 50 million until Kinect exploded in the US which helped them hit almost 90 million. Without kinect, i dont think they hit more than 60 because they had lost almost all the exclusives to PS3 by then.
"At least early on"
Right, the first year when PS3 wasn't out yet and maybe 2 more years when Sony was trying to recover from the "€599" disaster and lacklustre launch-window.
Xbox doesn't have the reliable games output that Sony has, nor the brand recognition and mindshare. Xbox is practically non-existent outside of the US and UK, with the exception of 360.
But again, that was a fluke due to Sony's fuck-up and MS throwing money around.
But even throwing money around doesn't seem to work anymore. The Xbox brand has been declining that much.