Rastafarian42
Member
Timing is key for Legendary as it looks to broker a new pact. Tull’s company has a lot riding on the success of Guillermo del Toro’s “Pacific Rim,” a more than $200 million-budgeted tentpole, which is facing some hurdles in exciting moviegoers before its July 12 release despite getting a major promotional push since last summer’s Comic-Con in San Diego.
Early tracking for the film is so far disappointing with audiences showing more interest in Sony Pictures’ sequel “Grown Ups 2,” which also opens that weekend. Some are comparing “Pacific Rim” to to Saban’s “Power Rangers” kids franchise or Japanese anime. As a result, expect a last-minute marketing blitz from distributor and 25% investor Warner Bros. to try to turn around those numbers. While the studio is advancing the film’s P&A costs, it risks losing a lot of money if the movie does not perform.
http://variety.com/2013/biz/news/warner-bros-no-longer-in-legendarys-future-1200501572/
I hope that isn't the case the movie has a lot of promise.
*UPDATE*
Guillermo del Toro Rallies Fans to Counter Negative 'Pacific Rim' Press
“We just need to keep working. Our numbers are going up. Not in a minor way. Significant. We are on the right track,” del Toro wrote on the forum of Deltorofilms.com, which bills itself as the official fan site of the filmmaker.
http://www.hollywoodreporter.com/heat-vision/guillermo-del-toro-rallies-fans-576595
Early tracking for the film is so far disappointing with audiences showing more interest in Sony Pictures’ sequel “Grown Ups 2,” which also opens that weekend. Some are comparing “Pacific Rim” to to Saban’s “Power Rangers” kids franchise or Japanese anime. As a result, expect a last-minute marketing blitz from distributor and 25% investor Warner Bros. to try to turn around those numbers. While the studio is advancing the film’s P&A costs, it risks losing a lot of money if the movie does not perform.
http://variety.com/2013/biz/news/warner-bros-no-longer-in-legendarys-future-1200501572/
I hope that isn't the case the movie has a lot of promise.
*UPDATE*
Guillermo del Toro Rallies Fans to Counter Negative 'Pacific Rim' Press
“We just need to keep working. Our numbers are going up. Not in a minor way. Significant. We are on the right track,” del Toro wrote on the forum of Deltorofilms.com, which bills itself as the official fan site of the filmmaker.
http://www.hollywoodreporter.com/heat-vision/guillermo-del-toro-rallies-fans-576595