Capcom and the people involved with this spectacle just shot themselves in the foot.
I don't know how much the rest of you know about the Fighting Game Community (I'm an expert), but skill and reputation are huge parts of it. It's not like it is in MLG where you can become successful by being sponsored. If you screw someone over in any of the FGC circles, you bring shame to yourself, and the only way to get rid of that shame is repentance.
What this means is the stream monsters after hearing about this, are not going to want to purchase SFxTekken for either system, nor will they purchase any of Capcom's games. This is HUGE. You can laugh all you want, but Capcom has alienated an entire market with this move.
Capcom, publicly apologize and take out Dr. Sub-Zero or you can kiss your business goodbye.