Well, it could certainly be worse. I actually like the "fiery orange with white sky" style that they have going there, but it irks me a little that the actual content of the art has seemingly nothing to do with what's actually in the game, at least as far as what's known. Will we really have a bunch of powered space marines? Why is there absolutely no presence of the ASE, which is supposedly one of the game's defining mechanics, nor any recognizable traits of Mr. Ford, or the Trust, or really anything. Halo can get away with it at this point because Master Chief's design is recognizable to fans, but if you took the title logo away from this box, you'd never have any clue that this was a direct continuation of The Conduit. Seems almost purposefully generic to me.