This new Dante is really the latest in a long line of Ninja Theory prototypes which, at first, were much closer to Capcom's original. "It worked across three territories: us in the UK, Capcom Japan, and Capcom America," explains Antoniades. "Our original concepts were very close to the original DMC, taking mixtures of the previous four games and creating a new interpretation, but very much in that space. And Capcom said something which they've said to us often, which is, 'If it was going to be the same as the old DMC, why would we give this project to you guys? The reason is to surprise us, to come up with a reinvention, To create something we couldn't have conceived in Japan.
"At one point we were asked to forget about the design of the character and just come up with images about Dante at key moments in his life, from childhood to adulthood. So we've got 100 images of this character at different ages, in different situations, different emotional states. One of the best was of him ripping open this big wound in his chest in front of the mirror, seeing his heart beating and realising he's not human. We did all these really prescient images to define the character, then looped back round to: 'Okay. Now he's cool. Now we know why he doesn't give a shit. We know his history. What does he look like?' "It's a way of designing a character we've never done. And that's when Capcom Japan and American were finally happy with it."