Over the last couple weeks, the PS3 rumormill has been raging, seemingly indicating that Sony is about to get rid of its 80GB PS3 SKU. Many suspect that Sony is getting ready to replace the 80GB with a 120GB model.
GameDaily BIZ has learned, however, from a very reliable source close to Sony that the company has yet to actually decide on what the next SKU configuration will be. Apparently the executive teams and product strategists have been meeting this week in Japan. "There are a lot of different strategies under consideration, but nothing is final yet. They are considering ways to put some relevant distance between the two PS3 SKUs, but it's unclear how that will roll out," our source indicated.
Our source emphasized that putting distance between the two PS3 models is very important because the difference between the 20GB and 60GB models, or now between the 40GB and 80GB models, hasn't been distinct enough. Sony is looking to "at least double" the storage space (meaning 160GB) or even go beyond that, because they recognize the importance of digital distribution and the PlayStation Network.
Our source confirmed that Sony is also strongly considering a pack-in of the Dual Shock 3 controller with the high-end model only as another way of differentiating it from the 40GB SKU. We asked if Sony would introduce the new SKU along with new pricing, and our source indicated that it's a possibility; Sony has a history of zero margin consoles, he said. So basically, if the company is able to bring production costs down on the console to the point where they can breakeven on the lower price, they'll then implement a price cut to be more competitive on the market. It was revealed today that Sony is finally profiting on the PS3 business.
So ultimately, while you may have heard all sorts of rumblings, Sony itself hasn't even made a decision yet. We'll be sure to bring you the latest as we hear it.