Isn't that up to the people themselves? Why should the mayor of London regulate that people don't feel like shit?
And where does that end. Because then you need to ban a ton of women from playing in Hollywood movies, tv commercials, magazines, tv shows, you name it. 99% of people won't look like Scarlett Johansson or Brad Pitt.
But the ad people were so upset about was a real body. I agree that a very photoshopped body shouldn't be the norm. But this conversation didn't start with that. It started with a real model that looked like that and people got upset. So now we want to ban that because some get hurt by an image?
If it has become so normalized, why do the far majority of people not aim to look like that anyway? The Western world is massively obese and continues to become more so. I feel this issue is blown way out of proportion with bans like this, instead of looking at the real problem of actual unhealthy people and the continued acceptance of that.
Polluting the environment is not a good comparison I think, since that is something measurable and objectively hurtful. You can get sick from it or die even.
I'm saying that non photoshopped bodies of a completely healthy, fit, beautiful person can have detrimental effects when it comes to communication. It's not the body or body type itself, it's in the context in which it is framed that causes issues .
And of course it has become normalized. Without even taking account how predominant it is in the media, there's an ingrained collective beauty standard of the "white man/women" with the strong upper torso and incredibly slim body for women. Just because people can't reach that standard it doesn't mean it's not there. Longer working hours that involve more and more sedentary work, coupled with bad sleeping and eating habits makes it incredibly hard for people to look like that. The natural answer is, don't eat shit food, and I agree it is poisonous, but it's not an easy route for everybody with women being in the workplace and the low income most people recieve in relation to how cheap and fast those meals are (should be taxed higher agreed).
In fact, if you're not wealthy enough to have more leisure hours and are not doing physical labour, it's going to be incredibly hard for someone to stay fit.
The point is that it's a multidimensional problem that needs to be addressed in all angles. And yes overweight is a much bigger issue, yet disregarding body image problems as not an actual problem and just "fat/ugly (ugly is implicit) just want excuses to stay fat" is also super dangerous and un constructive to the problems at hand.
Body image can kill. Further scrunity as to what is a positive portrayal of body types can only be a good thing because it starts a conversation.
Well if it worked in the 1920's with alcohol...
There's a very big chance that crime syndicates will form in relation to the trafficking of unhealthy portrayals of body image, that will involve other heavy criminal activity in order to maintain the monopoly the advertisement in the black market. But I'm willing to risk it.
Are you high?