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[iMax]

These companies always resort to the cheapest tactics.

Cheap? You spelt genius incorrectly.

 

[Delusibeta]

People still read newspapers?

If they're free (such as the Metro, which is the paper OP posted), then yes.

 

[Portugeezer]

Walking a tightrope.

 

[valkillmore]

Walking a tightrope.

Across a sarlacc pit

 

[KingBroly]

I like how Microsoft is countering Sony's exclusive marketing deal for Battlefront. They need to do it more often.

 

[leeh]

People still read newspapers?

The metro is free on public transport on the UK (if you didn't know). Its not that they still want to, it's more, the only thing to pass a glorious morning rush hour commute.

 

[Skeff]

This is pretty well done, I wasn't a big fan of the destiny fragrance but this one is nicely done.

 

[Goodacre0081]

People still read newspapers?

probably the same people who watch The Price is Right.

 

[flozuki]

Something about a big green banner being more eye-catching than text buried in a page.

Well done, Microsoft.

Well, to get the context of the green banner they somehow have to skip and skim text and since XO is on top of the text dessert... wasted money, should have spent it more wisely since this is basically just a way to get a few wows and ahhs in places like here. Nothing wrong with that but still a waste of money (and opportunities, since they have an exclusive that could use it...but oh well).

 

[CoG]

Is that ad printed in a lower DPI than the official PS4 BF one?

 

[TalonJH]

Is that ad printed in a lower DPI than the official PS4 BF one?

...fuck. I shouldn't be funny but It broke me as a designer.

 

[Justinh]

People still read newspapers?

I buy the Wall Street Journal occasionally on my Kindle, sometimes will buy a month subscription. If I have to go to like an appointment or something I'll stop somewhere early and pick up a paper and get there early to read the paper.

It has been a while, though.

 

[ultratruman]

epic, simply epic *wipes away tear*

 

[redcrayon]

People still read newspapers?

Metro has a huge circulation because it's free on public transport. It's audience also skews towards younger people who are likely to be heading into cities from 7-9am (it's a really light read with little original news content, it's all wire stuff), that's why they do a decent amount of games reviews. They also put out a daily iPad edition too.

 

[Pancakes R Us]

People still read newspapers?

Yes they do. Many an expose has been as a result of newspaper journalism, so I'd like to see the industry continue. And sometimes I just want a bit of paper to read, not everything has to be electronic.

 

[texore]

Available now? I thought metro was available since day one on Xbox One.

 

[Michael Armbrust]

Cool concept but horrible execution. Should have had an arrow or design element bringing attention to the left page. As is, at least personally I wouldn't have figured out the connection on my own.

 

[Chû Totoro]

Ads are getting smarter

And people keep saying South Park is not accurate

 

[sora87]

Oh MS PR...

 

[etta]

Hah, they always circumvent these marketing rights in clever ways.

 

[Mory Dunz]

Cool concept but horrible execution. Should have had an arrow or design element bringing attention to the left page. As is, at least personally I wouldn't have figured out the connection on my own.

An arrow pointing to Star Wars would probably be too direct and not allowed.