Actually if we're going to get into the unlocking argument, Capcom games never had most of that stuff, ever.
The only thing Capcom ever did was sometimes lock some of the default cast members to provide the sense of a "bonus". But their games never had alt costumes or sprites, never had the same kind of bonus content some other developers put into fighting games.
SFIV was the first time Capcom made alt costumes, but they weren't changing their behavior by selling them. Also, SFIV did have a lot of unlockables - besides tons of titles, it had tons of character colors and tons of character taunts to unlock.
The only reason SFxT doesn't have unlockable colors is due to the color edit, which (for whatever reason) they're adding more colors to after launch, but not as paid DLC.
Despite wild claims of the entire industry now being shit, other companies making fighting games are behaving almost entirely as they always have.
Tekken games still have extra costumes by default.
Soul Calibur V, in spite of one money-hatted locked character, still has alt costumes and SHITLOADS of included customization parts for create a soul. The only DLC for parts has been paltry and can be ignored.
DOA has always included tons of costumes for the characters. Stuff like that.
There is stuff to criticize Capcom over. It's just the sheer elevated level of vitriol is what gets to you. The hyperbole that grossly exaggerates what they've actually done.
As for the whole character debate in the context of this specific game, I'd still tend to think that if they hadn't decided on funding 12 characters via DLC, we wouldn't have those 12 characters. The SFIV team had to make more new content for this one game, than for every version of SFIV combined - talking about just the 38 default characters.
So, if it's either: get 38 characters and no DLC, or get 38 characters + DLC, in the end, it just seems bitching overly much about when the DLC was budgeted and worked on is ultimately pointless.