Surely its a cultural mistranslation! I mean, you wouldnt think a company with a spokesman that dresses up in Blanka costumes wouldnt rip you off behind the back because you were too busy looking at the funnyman to notice!
Sadly the new attitude is "our fans are great and will buy it all regardless" rather than "our fans are great and should be rewarded"
It's interesting that people assume everyone within a company is of the same attitude and opinion. Therefore, if the company does one thing, while a particular producer says another thing, the only answer is that the producer is insincere and lying.
Which is kind of a dumb thing to assume. Back when this entire Capcom fighting game revival started, it was stated pretty openly that the actual moneymen at Capcom didn't think FGs were worth it and didn't want to revive Street Fighter. Ono had to fight with them to try it.
So, the quotes from Ono from way back then, like four years ago now, keep getting dragged up. The bits where he says he doesn't want to do DLC characters in games.
Now we have DLC characters, so people say "That Ono! This was his wicked plan all along!"
But what's simpler? That the producers of games lie at every turn and go out of their way to conceal Wicked Plans, or that the uncaring company officers who are only concerned with making money will order their employees to do whatever is required to make money, even if it makes their employees look like hypocrites due to a previous statement?
Knowing how corporations work, I'm betting on the latter.
Personally, I think it's likely that people like Ono, or Seth, are sincere about their appreciations for the fans and wish to do a good job. But in the end, they're going to be forced to execute whatever plan the moneymen decree.