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Polygon: "What Nintendo has learned from Kickstarter"

ultron87

Member
You guys trying to spin this article into a "journalists are mad at Nintendo for cutting them out of the loop" thing are doing just as much narrative fabrication as the article itself. This article isn't negative about it at all.
 
You guys trying to spin this article into a "journalists are mad at Nintendo for cutting them out of the loop" thing are doing just as much narrative fabrication as the article itself. This article isn't negative about it at all.

I don't think it's a negative article, I just think it feels lazy as hell. Topical thing plus other topical thing are kind of similar - here are some Twitter posts from developers who sort of agree with me.
 

RedSwirl

Junior Member
The problem is that with a game console, consumers can choose to invest later. They can wait to buy a Wii U when those future games actually come out. Even after this Nintendo Direct, people have almost no reason to buy a Wii U in January or February.
 

javac

Member
What? I don't get the impression that anything Nintendo announced was pending development lest they reach a crowd funded investment goal.

I don't see what's wrong with "in-the-works" announcements. The movie industry does it as soon as hands are shook and papers are signed.

Hell we still don't have our Evangelion movie I was promised nearly a decade ago :(
 

ultron87

Member
I don't think it's a negative article, I just think it feels lazy as hell. Topical thing plus other topical thing are kind of similar - here are some Twitter posts from developers who sort of agree with me.

I didn't say it wasn't lazy. But people seem to be lumping it in with the super hostile Edge article as some part of an ongoing Journalists vs Nintendo Direct thing.
 

Oersted

Member
Wait so

Is every year's COD kickstarted by the previous year's COD?

Yeah, isn´t it crazy how fast the industry adapt to the Kickstarter model? Financing games with previous ones, announcing games BEFORE they are released... imagine all the crazy stuff which could happen at E3.
 

beril

Member
I don't remember Iwata asking people for donations. The fact that they're using their own money to fund risky new IPs like the Wonderful 101 shows they have learned nothing from the glorious age of Kickstarter, where you can get the fans to pay in advance and don't have to take any risks and still keep all the profits.
 
jxYZmX1.jpg


"So what are you taking me in for, Games Journalism? Graphics aren't good enough, no online announcements?"

wDuDyfs.jpg


"You know what you did, Nintendo. Announcing games too early! You're going away for a long time."

AyZ5AeG.jpg


"Heh heh, poor Nintendo. You know, we had a lot of fun tonight. But, there's nothing funny about...vapor ware. Its the third most common cause of stalling. So please, take care of your video game console and get it checked. I'm Chris Kohler, good night!"

353tL4d.jpg


"..."
Quoting for a new page. Shocking bringing the Heat to Kobun.
 
What? I don't get the impression that anything Nintendo announced was pending development lest they reach a crowd funded investment goal.

I don't see what's wrong with "in-the-works" announcements. The movie industry does it as soon as hands are shook and papers are signed.
Nah man. The press got ahold of Wii U successor plans. Nintendo will be doing a kickstarter from January 1, 2015 onwards. At 100 million, specs will be marginally better than PS4. 250 mill, decent leap from PS4. 1 Billion, Match top of the line PC.

Rewards:

$1-2000, 1 eShop dollar for every 50 dollars. $2000 - 10000, same as above plus 50 off final retail price. $10000+, 150 off final retail price plus previous rewards.
 

stktt

Banned
Nintendo has been doing this longer than the game devs have on Kickstarter. Even if it didn't, who cares? Being more close and transparent isn't a bad thing.

That is only the illusion of close contact that I'm talking about. The other talking points: big promises and "buy into my console for the future", are how new consoles have been marketed for generations. Not just yesterday.

What Kickstarter has learned from Nintendo?
 

axisofweevils

Holy crap! Today's real megaton is that more than two people can have the same first name.
Brilliant comment from "SuperRob" on that article.

Not just E3 is diminishing in importance. The PRESS is diminishing in importance, and the entire point of E3 was to communicate with the press and game retailers. We’ve already seen retail starting to take a backseat to downloadable titles. It’s no surprise that it’s marginalizing the press as well.

It used to be that the press was the most efficient way to get the word out about your products quickly and in a controlled fashion. But when a company can go direct to the customer through the very console they own and communicate that way, what is the point of the press? A great many of the so-called “gaming press” just regurgitate what the company/publisher gives them anyway. A scant few provide real professional-level analysis to go with it. There are maybe a handful of real journalists in gaming who can go digging for a story that we don’t know about. But the fact is, these are companies selling a consumer product, and largely, the role of the press is mostly a promotional vehicle. One that arguably isn’t needed any longer.
 

Kunan

Member
I retract everything I said. The direct was very kickstarter-inspired.

The problem is that with a game console, consumers can choose to invest later. They can wait to buy a Wii U when those future games actually come out. Even after this Nintendo Direct, people have almost no reason to buy a Wii U in January or February.
But this is something we already knew. We have been upset for months. Why are people so freshly upset about this after the conference? No big game was going to be announced for three weeks from now. This was never going to change that.
 
I don't think it's a negative article, I just think it feels lazy as hell. Topical thing plus other topical thing are kind of similar - here are some Twitter posts from developers who sort of agree with me.
That and the headline suggests a definite link between the two topical things, perhaps based on a statement someone at Nintendo made or some incontrovertible evidence. After reading the article I can only conclude that that link does not exist in reality.
 

turnbuckle

Member
You guys trying to spin this article into a "journalists are mad at Nintendo for cutting them out of the loop" thing are doing just as much narrative fabrication as the article itself. This article isn't negative about it at all.

I don't feel like the article is angry, just that it's really stretching. Taking two vaguely related things, finding some common thread, and spitting out an article full of assertions that are so weak it sounds like the author just needed to get an article put up that mentioned Nintendo for some hits.

Polygon said:
Which brings me to my Kickstarter comparison. With yesterday's Nintendo Direct, Nintendo tapped into what makes Kickstarters so seductive: big promises, creative transparency and the illusion of direct contact with the consumer.

This feels like something that's been happening forever. Off the top of my head I'm thinking of the Nintendo "Ultra 64". There was so many promises and hype leading up to it, lots of articles going into the technology and touting the "Dream Team" in Nintendo Power, and even arcade titles that prominently mentioned "Ultra 64" to players as a glimpse of what was going to be coming once the console finally came out. Having videos from Nintendo Power sent to our mailboxes, etc. etc.

Using a bad E3 as an example of how this Nintendo Direct is taking a page from kickstarter is silly. What page was Nintendo taking during 2004 E3 that they didn't have in 2003?

I think it's more that indie developers on kickstarter took pages from all of these companies and incorporated it into a site that allows cusomters to directly invest in certain projects. Nothing in the Nintendo Direct video involved something like that. Generating hype, showing off products, and making announcements of announcements has been par for the course for this industry since forever.
 

Penguin

Member
I didn't say it wasn't lazy. But people seem to be lumping it in with the super hostile Edge article as some part of an ongoing Journalists vs Nintendo Direct thing.

I don't think it's entirely accurate or inaccurate.

I don't think they are hostile towards ND, but I do think they are trying to find a way to turn the big news of the day into something since.. other than that would simply be resharing links to videos/news Nintendo themselves already announced.

Which is why you see folks trying to editorialize, what is basically just announcements.
 
I'm sure this has been said already because it is so plainly obvious. Grand promises characterize a console reveal. In the historical comparison, the Wii U had a very sedate debut which many believed to be a mistake. The most recent ND is just a late coming form of the usual hype-rousing.

I think even the ND was rather mild. These are all real games, most of which were shown with actual gameplay footage and they're going to be released regardless of the Wii U's sales performance so the Kickstarter comparison is not particularly apt. How is this situation any different than when Nintendo reversed the hemorrhaging of the 3DS, a Vita game heaven, or the Cirque du Soleil Kinect extravaganza?

I wonder what the author will say when Orbis and Durango emerge from what are surely going to be CG-festooned launch parties that advertise proofs of concept, games several years off etc.
 

Kacho

Member
What? I don't get the impression that anything Nintendo announced was pending development lest they reach a crowd funded investment goal.

I don't see what's wrong with "in-the-works" announcements. The movie industry does it as soon as hands are shook and papers are signed.

That's why the comparison is so silly to me.

He says:

So Nintendo is wisely getting in front of possible consumers, promising that an investment now will get you what you want in the future. It's a Kickstarter update. We need you interested. We need to hit our fiscal goal. Invest now in what we'll give you later.

Those games will continue to exist whether you choose to invest in them now or later. They won't suddenly 'vaporize' if they fail to meet their sales expectations at the end of the fiscal year.

So, no, it's not a Kickstarter really.
 
Systems fans often do this. Its annoying.

If Nintendo Directs didn't exist(& followed the usual way games are announced) all these sites would have likely just run the PR & the trailers, how many people who watched the Nintendo Direct would be interested in clicking on that?
 

ultron87

Member
That's why the comparison is so silly to me.

He says:



Those games will continue to exist whether you choose to invest in them now or later. They won't suddenly 'vaporize' if they fail to meet their sales expectations at the end of the fiscal year.

So, no, it's not a Kickstarter really.

That's why the article isn't "Nintendo is literally running a Kickstarter" and instead makes some comparisons in terms of communication approach.
 

jooey

The Motorcycle That Wouldn't Slow Down
Nintendo has never been the darling of these glorified blogs.

Nintendo doesn't throw lavish pool parties for game bloggers to preview games and gift them with free xboxes and other bribes (oops, SWAG).

The Wii was a thorn in many of these blog sites and Nintendo direct is even worse Because it relegates them to regurgitating what the average gamer has already been informed of directly by Nintendo.

They know that if M$ and SONY take up this format, many of the bloggers will end up as nothing but your average commenter on NEOGAF and nothing more.

Of course gaffers don't "miss the point," I don't know where that notion ever came from
 
Nintendo has never been the darling of these glorified blogs.

Nintendo doesn't throw lavish pool parties for game bloggers to preview games and gift them with free xboxes and other bribes (oops, SWAG).

The Wii was a thorn in many of these blog sites and Nintendo direct is even worse Because it relegates them to regurgitating what the average gamer has already been informed of directly by Nintendo.

They know that if M$ and SONY take up this format, many of the bloggers will end up as nothing but your average commenter on NEOGAF and nothing more.

tell me about what the Revolution will look like. does it have Mario 128 in HD?
 
the press is mostly a promotional vehicle. One that arguably isn’t needed any longer.

Brilliant comment from "SuperRob" on that article.

His point being game companies no longer need gaming media, which is completely at odds with how closely game companies monitor metacritic, which itself measures the response of gaming media. The opposite of 'brilliant', imo.
 

DaBoss

Member
LOL, first post gets it right.

His point being game companies no longer need gaming media, which is completely at odds with how closely game companies monitor metacritic, which itself measures the response of gaming media. The opposite of 'brilliant', imo.

This is true, but I think outside of reviews/metacritic/scores that are given from gaming sites, they are becoming less needed. However, not many people keep up with Nintendo Directs and what is going on in the world of video games, which is how IGN has a lot of readers.
 
His point being game companies no longer need gaming media, which is completely at odds with how closely game companies monitor metacritic, which itself measures the response of gaming media. The opposite of 'brilliant', imo.

It will take a lot of convincing for me to believe Nintendo give a shit about metacritic
 

beril

Member
After reading the article it makes even less sense.

They didn't make "big promises". They mentioned some of the games they're working on. They didn't make any exaggerated claims about how lifechangingly awesome those games will be, just mentioned they're on the way but won't be shown until E3. Saving big games for E3 is hardly unprecendented, but they pretty much had to mention them to avoid the entire internet screaming "WHERE'S MAH SMASH BROS".

As for Iwata speaking directly to the fans, you can hardly give Kickstarter credit for that. Iwata has been working hard to increase the transparency ever since he took over. He's conducted over a hundred develop interviews and done the Nintendo Directs for over a year. Also I don't get how people pretend they didn't announce a bunch of stuff.
 
His point being game companies no longer need gaming media, which is completely at odds with how closely game companies monitor metacritic, which itself measures the response of gaming media. The opposite of 'brilliant', imo.

He never claimed that game companies don't need the gaming media, just that they are less relevant than they used to be(and given the inability of most of the media to react to the rise of streaming/YouTube, it's hard to disagree).
 

FoneBone

Member
His point being game companies no longer need gaming media, which is completely at odds with how closely game companies monitor metacritic, which itself measures the response of gaming media. The opposite of 'brilliant', imo.

Well, he's wrong about companies not needing the gaming media, but I think he's very right about the media's tendency to do little more than regurgitate PR.
 

Kimawolf

Member
it would had been better perhaps if they touched on how SMT x FE came into being. And what this means for smaller developer studios like Atlus. Mr. Iwata said in the Nintendo Direct they are doing the game in that fashion BECAUSE development costs are so high, and it makes more sense to collaborate on HD games than trying to "go it alone" and a key phrase he said was "there will be more such announcements in the future." I can kinda view that as a company to company kickstarter. "Hey you help bring games to us, and we'll help you with HD development." Heck someone should start a thread about those possibilities.

But just general crowdsourcing? No.
 

Maztorre

Member
His point being game companies no longer need gaming media, which is completely at odds with how closely game companies monitor metacritic, which itself measures the response of gaming media. The opposite of 'brilliant', imo.

It would be more accurate to say that some game companies still have a mutually beneficial relationship with the games media (a holdover from print, for the most part), but Nintendo and a few others who take direct measures to interact with customers don't really need to dilute that communication through a largely unprofessional press. I expect this to happen more and more over this generation.

If the only thing of interest in the major sites is their access to raw information, and the raw information is presented in a better way from the source, why go elsewhere? Maybe people would stay with these sites if they had anything of value to say about events like Nintendo Direct, but they don't. It's the same with Valve and Blizzard. They engage directly with their customers, and detailed analysis for those that want it comes from Valve/Blizz-centric communities and forums rather than the press, so why would their customers want to read Polygon/Kotaku/IGN's ill-informed conjecture about the next WoW expansion or DOTA news?

It's even more ridiculous when you have sites like rockpapershotgun, which should be at a disadvantage because most PC devs have switched to direct-to-customer relationships and marketing, but it has no problem putting out great articles consistently, and gives at least entertaining and informative coverage of even standard press releases.
 

Schnozberry

Member
it would had been better perhaps if they touched on how SMT x FE came into being. And what this means for smaller developer studios like Atlus. Mr. Iwata said in the Nintendo Direct they are doing the game in that fashion BECAUSE development costs are so high, and it makes more sense to collaborate on HD games than trying to "go it alone" and a key phrase he said was "there will be more such announcements in the future." I can kinda view that as a company to company kickstarter. "Hey you help bring games to us, and we'll help you with HD development." Heck someone should start a thread about those possibilities.

But just general crowdsourcing? No.

I think Nintendo's acknowledgement of their own shortcomings, and that they are willing to collaborate and potentially fund projects they find interesting for Wii U will bear a lot of fruit. Everybody on GAF has seen the graveyard of development studios that has expanded far too much over the past few years. This is one of the ways Nintendo can ensure the Wii U gets original content, and take some of the pressure off of their own development teams so they can release games with a level of polish people have come to associate with first party Nintendo titles.

I think there is already a thread about this, but I would love to see a Nintendo reach out to a company like Valve. I know Gabe had spoke numerous times about making a game for the Wii he could play with his kids that everybody in a family could get something out of. The Wii U is far more capable of running Valve's existing or upcoming engines, so it wouldn't be such a time consuming thing to do technically.
 
It would be more accurate to say that some game companies still have a mutually beneficial relationship with the games media (a holdover from print, for the most part), but Nintendo and a few others who take direct measures to interact with customers don't really need to dilute that communication through a largely unprofessional press. I expect this to happen more and more over this generation.

If the only thing of interest in the major sites is their access to raw information, and the raw information is presented in a better way from the source, why go elsewhere? Maybe people would stay with these sites if they had anything of value to say about events like Nintendo Direct, but they don't. It's the same with Valve and Blizzard. They engage directly with their customers, and detailed analysis for those that want it comes from Valve/Blizz-centric communities and forums rather than the press, so why would their customers want to read Polygon/Kotaku/IGN's ill-informed conjecture about the next WoW expansion or DOTA news?

It's even more ridiculous when you have sites like rockpapershotgun, which should be at a disadvantage because most PC devs have switched to direct-to-customer relationships and marketing, but it has no problem putting out great articles consistently, and gives at least entertaining and informative coverage of even standard press releases.

Preach it brother. The Gaming press has largely been relegated to glorified PR mouthpieces anyway. NDs from Nintendo and direct lines from the PC companies are the way forward in this day. It's only a matter of time and when Sony, MS and other 3rd partys like EA and Activision have their own ND-like events online, the likes of IGN et. al will be irrelevant.

Think of the millions they save in PR costs wining and dining those pretentious bloggers by just producing a 30 odd minute video like Nintendo does that allows them to cut the BS and engage their customers (us) directly showing off their latest games.
 
Good lord, a Nintendo Direct where Nintendo announces/mentions a lot of software and people are having goddamn breakdowns.

It makes sense that Polygon would worry; Nintendo marches to the beat of their own drum, and that drum is saying that the enthusiast press is worthless/useless to them except in particular circumstances. This makes a lot of sense due to the adversarial mentality a lot of the enthusiast media, especially in the west, has towards Nintendo.

So why not just skip them entirely and go straight to the consumer? Nintendo views E3 as a way to announce their products to the mass market; they're not concerned with what Polygon writes about them, they're concerned about securing coverage in mainstream newspapers, magazines, and television shows.

Why bother spending the Doritos to secure Geoff Keighley's supportive coverage when you can just skip that whole amateur-hour bullshit sphere altogether and put videos on the web for consumers to view? Why not just stream it straight to your customers on their Nintendo devices?

With Nintendo Directs and Iwata Asks interviews, Nintendo seems committed to saying they'll do their own "games journalism" with better developer interviews than you get from the enthusiast press, insight into the company, etc. They can control the message entirely, and not worry about Crecente inserting a quip about the lack of online Pokemon or some shit.
 

ultron87

Member
Seriously, is there some bizarro version of this article where the writer is worrying about NDs or having a breakdown or something that you all are reading?
 
aka "What Polygon has learned from Kotaku"

http://www.polygon.com/2013/1/24/3908612/what-nintendo-has-learned-from-kickstarter



Such a dumb article. It's a completely useless comparision I'd expect to see from some dumb naive fanboy buried in a random GAF thread.. but here it is on the front page of a respected website!

Embarassing.

yeah what the fuck!? An investment now will get you what you want later? Its the same fucking thing the industry has always done, show a bunch of games before they come out. Nintendo is just doing it on their own now. What a stupid comparison. I'm sick of this anti-Nintendo agenda.
 
I think that horrendous Kohler article is the real horrible thing here. With the new console announcements, I can't wait to see how horrible games journalism gets this year.
 
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