LOL, big business amirite? /s
While I totally see the fun in being jaded by stuff like investor presentations, the concepts represented by this diagram are 100% reasonable.
- Live Content for Activities should/will drive DAU (daily active users).
- Engagement in Activities should/will drive time spent by those DAU.
- Engagement in the Content should/will bring a return on investment.
- All those things together should/will drive ARPU (avg revenue per user), creating value for the company.
Arguing against this means you disagree that "games as a service" need new content in order to keep users engaged and willing to spend money on an ongoing basis (e.g. expansions, microtransactions, etc.), thereby increasing the AVERAGE amount users spend.
You only need to look to Destiny's lack of ongoing content to see why this is true.
EDIT: I also don't see why anyone would make fun of the slide about having editorial, marketing, sales, and development all on the same page to contribute to user engagement. Would you rather the marketing people be ignorant about what is going on with development?