Ok, I shared this in another thread, but I am going to post a condensed version here. This is all anecdotal evidence, of course. I am a middle school teacher at a school of 6th-8th Graders. The students in my school are bat crazy over Battlefront. Battlefront and Fallout are all they talk about, boys and girls. They think Battlefront is the best multiplayer game going right now. And the kids that do not own it, say they are asking for it, or the game and a new system, for Christmas. I even helped one teacher sign up for Gamers Club Unlocked because he was going to buy the game for 2 of his grandsons, so I was trying to help him save some money over this Christmas and next.
All the lack of content or simplicity of the gameplay goes unnoticed to these tweens and teens. I think Battlefront is going to be huge within this demographic. When you add in that Christmas is really about giving, and also about the kids, I think this game will end up doing very well this Holiday.
As more people in this demographic continue to play and enjoy the game, and continue to talk to their friends about it, I could see this game having decent legs through early next year. It is an easy game to get into, it doesn't have any graphic violence, language or sexuality. I think it hits the target with the group I am describing, whether that was the intention or not.