it's crazy that the even kept small things like the yellow bar/font when you get a scorestreak. usually the games from the different developers would all have their own typefaces and stuff.
look at how Infinite Warfare uses the exact same typeface and yellow bar as Black Ops 3 for the "UAV READY" message. not only that, look at how similar the UIs are (forgive the bad quality of the screenshots, they're random screengrabs from youtube):
Black Ops 3:
Infinite Warfare:
now compare that to the three CoD games that came out before Black Ops 3. they all have similar placements, but they all use their own fonts, layout and style.
Black Ops 2:
Ghosts:
Advanced Warfare:
man, i miss the days when Treyarch and Infinity Ward's games felt different from each other. now it seems like the CoD games are even more interchangeable than they've ever have been.