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Kamiya concerned that Nintendo isn't marketing Wonderful 101 much at all

not surprised. Deep down I think Nintendo knows this game is niche and not a heavy hitter. They aren't going to spend a ton marketing it.
 

batbeg

Member
Nintendo has no idea how to market and position new (non-casual) IPs in the market.

They're also extremely conservative and risk-averse so they don't want to spend money on new big IPs and promotion. This is exactly why almost everything they do is either a Mario spin-off or a sequel to a classic IP.

Btw, considering today's gaming landscape, TW101 (as interesting as it looks) shouldn't even be a full price retail release.

There's still a market for such games, just not at retail and certainly not at $60.

This game which has a larger budget than Bayonetta has no place in our market as a $60 retail title? Is that like the full-color spectrum penalty or something? Oh shit, too much diversity, I've got to start fining your game for every hue!
 
The problem with Nintendo direct is that most people who don't care about the Wii U right now, are never going to see it. It feels as if the directs are meant for Wii U owners.
 

schuelma

Wastes hours checking old Famitsu software data, but that's why we love him.
I'm mixed about this.

On one hand, W101 is going to be a tough sell anywhere.

On the other, Nintendo doesn't exactly have a great record advertising on the Wii U.

Edit- Pre orders for W101 just started in Japan it looks like.
 
Unfortunately, you also need $50-$100 million to make that plan work, and Nintendo is certainly not EA, Activision, or Take Two.
w.

The fact that it's a new IP doesn't help either.

I mean we're talking Nintendo. They have the resources to market this game. They choose NOT to (on a COD scale). The only thing going foe W101 is the Wii game drought. Pikmin sales may cannibalize W101 bc they may be perceived by the masses as the same type of game.
 

CrunchyB

Member
I will say it again, Nintendo fans, please. If you are one of those action junkies who advocate gameplay over graphics and production values but still somehow skip this, I don't know what to say.

I'm not sure if I even understand this. To me the game looks absolutely awesome and the production values are through the roof. Yeah, it's stylized and not a gritty sci-fi FPS, but in my book that's a plus.

The only thing I'm not entirely sure about is the gameplay, because I haven't played it, yet.

But it's easily my most wanted WiiU game. Day one.
 

Frodo

Member
Make an ad where the green guy is shooting everything.

Sell it as a third person shooter. DO IT, NINTENDO!
 

Fabrik

Banned
Why Nintendo hasn't created the Pikmin 3 and Wonderful 101 communities on Miiverse? There's one for Zelda and SSB! What are they doing? It's not like it's a lot of work to do.
Miiverse could be free marketing for niche games but they're not doing anything with it.
 

Y2Kev

TLG Fan Caretaker Est. 2009
This may help but mainly with the core that already knows about the game.
Lots of people watch Nintendo Direct, it's how Nintendo was able to not have an e3 conference. Vs expect the game the be covered in the media? Platinum games are hated by the media...
 
Why Nintendo hasn't created the Pikmin 3 and Wonderful 101 communities on Miiverse? There's one for Zelda and SSB! What are they doing? It's not like it's a lot of work to do.
Miiverse could be free marketing for niche games but they're not doing anything with it.

Communities usually are made when the game releases.

They made exceptions for those big games coming out in a hundred years.

I wouldn't mind a Miiverse community for this game right now though.
 
The fact that it's a new IP doesn't help either.

I mean we're talking Nintendo. They have the resources to market this game. They choose NOT to (on a COD scale). The only thing going foe W101 is the Wii game drought. Pikmin sales may cannibalize W101 bc they may be perceived by the masses as the same type of game.

I didn't' mean to imply that they don't have the resources, just that they'd never dump that much into any game, much less this one.
 

schuelma

Wastes hours checking old Famitsu software data, but that's why we love him.
Communities usually are made when the game releases.

They made exceptions for those big games coming out in a hundred years.

I wouldn't mind a Miiverse community for this game right now though.

Yeah I feel like this is a very easy way to try and stir interest within the userbase.
 
It's sad because just as Bayonetta was the evolution of DMC, W101 looks like the next step in the evolution of Viewtiful Joe. My heart says W101 should sell more than VJ, logic dictates that it won't due to the Wii Us smaller install base compared to GCN
 
Lots of people watch Nintendo Direct, it's how Nintendo was able to not have an e3 conference. Vs expect the game the be covered in the media? Platinum games are hated by the media...

I can't tell whether your joking around or not?

If not, that was a very unique Ninte- no, you're definitely fucking around.

Oh God, if you aren't I'll feel like an ass.
 

Mpl90

Two copies sold? That's not a bomb guys, stop trolling!!!
Communities usually are made when the game releases.

They made exceptions for those big games coming out in a hundred years.

I wouldn't mind a Miiverse community for this game right now though.

Yeah, hopefully they open it as soon as the Direct is over.

Admittely, the game seems to be rising quickly on Amazon.co.jp: it's 76th now, one hour ago it was 91th.
 

IrishNinja

Member
The problem with Nintendo direct is that most people who don't care about the Wii U right now, are never going to see it. It feels as if the directs are meant for Wii U owners.

while this is true, all the sites that then report the info from ND server pretty much the same purpose, no?
 
That's intentional. Advertising in a drought is pissing away money. W101 is still nearly 2 months away in Japan, 2.5 in North America.

It's pissing away money if a bunch of people have the system, maybe.

And as much as Assassin's Creed sells each year, they still started advertising in like, January.
 
They spent 1.5 times the manpower on this than Bayonetta 1?

I think I found the problem. They were never going to recoup on this as a Wii U exclusive.
And they didn't even do the PS3 version, which they should have. That will always be a blemish on Platinum's record. The PS3 version was the best selling version too.
 

The Boat

Member
Even during periods where Nintendo marketing isn't terrible, they usually seem to regard some releases as having little chances to sell a lot so they hardly advertise. This is on of those cases I'm guessing.
 
while this is true, all the sites that then report the info from ND server pretty much the same purpose, no?

They report it sure. But you don't get features on it, extensive previews, etc etc

It kinda becomes just a piece of news. So no, not the same purpose IMO.
 

Hermii

Member
Lots of people watch Nintendo Direct, it's how Nintendo was able to not have an e3 conference. Vs expect the game the be covered in the media? Platinum games are hated by the media...

Iwata said recently that the E shop is the most popular place to watch ND. This underscores that most of the people who watch ND are already Nintendo Fans.
 

Somnid

Member
It's pissing away money if a bunch of people have the system, maybe.

And as much as Assassin's Creed sells each year, they still started advertising in like, January.

People buy systems for games based on hype. If there were more slow burners it might make sense but typically if they haven't been interested they aren't going to be interested unless there's something new. Note that this is simply mass-market advertising (TV, print etc). The had E3 less than a month ago.
 

Shion

Member
Utter nonsense.

It's a long flashy game that has topnotch gameplay.

This has got to stop...

Quality is irrelevant here.

Personally, I believe that Braid, Super Meat Boy and Fez are better games than the vast majority of retail releases.

AfterBurner Climax is a great game too, but it's not for the $60 retail market.

Again, I'm not talking about quality here, this is a matter of market perception and production values.

The $60 retail market has become a market for titles such as Skyrim, The Last of Us, Halo, BioShock, Uncharted, GTA, Watch Dogs etc.

Smaller scale productions and niche games need to be priced differently in order to survive.

The $60 retail release doesn't work in favor of TW101, the game would gain much more attention and prestige if it was marketed as a high-profile downloadable release.
 

schuelma

Wastes hours checking old Famitsu software data, but that's why we love him.
I assume he is talking about Japan. And Japanese posters can correct me if I am wrong, but even for its big titles Nintendo rarely starts their advertising blitz right away- hell the Pikmin 3 ads just started last week.

I'm not saying Nintendo is going to push W101 hard, but given its presence in Nintendo Directs I do think they will advertise it- but they just don't start 2-3 months in advance like other companies.
 
Naomi Kyle from IGN said she is getting the game, maybe all the posters that slobber all over her will follow suit.

Marketing just needs that one match to ignite it all.
 
He's right. I know of it but I don't know anything about it. All I know is a bunch of characters get together and form a giant sword to attack a giant monster. Meh.
 

LiquidMetal14

hide your water-based mammals
Lots of people watch Nintendo Direct, it's how Nintendo was able to not have an e3 conference. Vs expect the game the be covered in the media? Platinum games are hated by the media...

I bet lots of people do but I haven't even watched one. Probably because the games don't interest me enough.

I do think that a PG game is already niche enough without being on just WiiU. Put it on 3DS as well at least.
 
Lots of people watch Nintendo Direct, it's how Nintendo was able to not have an e3 conference. Vs expect the game the be covered in the media? Platinum games are hated by the media...

Reviews disagree with you. Also Nintendo was able to not have an e3 conference, and at the same time it was able to be completely irrelevant this e3. I don't see how the last year of marketing decisions from Nintendo has been a positive trend...
 
Smaller scale productions and niche games need to be priced differently in order to survive.

The $60 retail release doesn't work in favor of TW101, the game would gain much more attention and prestige if it was marketed as high-profile downloadable release.

What I read from this is it's cartoony so it should be cheaper.
 

wsippel

Banned
Next time, ask to make a Mario game and your game will see marketing activities.
It's not like Nintendo is plastering the world with ads six to ten weeks prior to the release of a Mario game, either. What other companies do is to use the press as marketing instruments at this point in the cycle, and Nintendo doesn't really work with the press all that much. Not for Wonderful 101, and not for Mario.
 

Kid Ying

Member
I assume he is talking about Japan. And Japanese posters can correct me if I am wrong, but even for its big titles Nintendo rarely starts their advertising blitz right away- hell the Pikmin 3 ads just started last week.

I'm not saying Nintendo is going to push W101 hard, but given its presence in Nintendo Directs I do think they will advertise it- but they just don't start 2-3 months in advance like other companies.
I can guarantee that. Nintendo is probably going to advertise Lego City in Japan before W101, but when it gets next to it's release, it will get a couple of ads.

I'm waiting for the direct. I know nothing about this game and only want to buy since it's from Kamiya.
 

Somnid

Member
I assume he is talking about Japan. And Japanese posters can correct me if I am wrong, but even for its big titles Nintendo rarely starts their advertising blitz right away- hell the Pikmin 3 ads just started last week.

I'm not saying Nintendo is going to push W101 hard, but given its presence in Nintendo Directs I do think they will advertise it- but they just don't start 2-3 months in advance like other companies.

Nintendo starts their ground-level advertising about a month prior to release. It's not uncommon for most publishers. What's new is several publishers like Ubisoft and Activision have started pushing super early presales hard for their top-tier games, I guess hoping that people will forget they spent money by the time it comes.
 

sonicmj1

Member
Communities usually are made when the game releases.

They made exceptions for those big games coming out in a hundred years.

I wouldn't mind a Miiverse community for this game right now though.

Well, if Nintendo doesn't want to treat their other titles as big games, then people are going to see them as games they can ignore.
 
Btw, considering today's gaming landscape, TW101 (as interesting as it looks) shouldn't even be a full price retail release.

There's still a market for such games, just not at retail and certainly not at $60.
That's subjective as fuck. It looks like an excellent game, just because the budget didn't go torwards top notch graphics doesn't mean it's not worth the price. The opposite applies as well, just because a game is OMGPRETTY doesn't mean it's worth $60.

Has he not heard there is a Direct coming? Why is he so impatient...
An internet show can't possibly compare to actual ads. Like others said the people that watch Nintendo Directs already know the game, the problem is advertising to the people that don't so the game actually sells which Nintendo is most likely never going to bother doing.
 

wrowa

Member
Smaller scale productions and niche games need to be priced differently in order to survive.

The $60 retail release doesn't work in favor of TW101, the game would gain much more attention and prestige if it was marketed as a high-profile downloadable release.

But apparently W101 is not a small title, you are judging the game entirely by its cartoon looks. Kamiya states that the budget was higher than Bayonetta's, so that's something. I very much doubt Wonderful 101 would be able to make its money back as a downloadable title in this case.

What you are proposing is that it should have been a different game to begin with. It either should have been more gritty (I guess) or smaller scale so that it could be sold for a budget price on the eShop. However, that's not the reality and as thus it's not really worth talking about. I'm pretty sure that Nintendo knew from the beginning that a game like W101 would be a tough sell and they wouldn't have funded it if they saw a problem in taking that risk.

I mean, I agree with you that it's not very likely to sell a lot (I don't think it would have on any platform), but it not being the kind of game that tends to sell a lot is not really a marketing problem in that sense.
 
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