http://www.ign.com/articles/2013/02/21/sony-flexible-on-playstation-4-costWhen asked if the company was prepared to compete with other consoles and hit a more favorable price, Yoshida said that Sony's decisions to use custom AMD hardware instead of its own proprietary Cell architecture has allowed it to save on R&D and production costs.
"The architecture choice we have made this time around has allowed us not to invest to create dedicated factories and conducting factories and things like that so that helps in order for us to provide an affordable price to consumers."