theprodigy
Member
Eh the KL version offered a new entry point for consumers looking into an XB1, so while I think the Madden XB1 bundle clearly offers better value than the regular KL SKU I don't think it will have as strong an effect in persuading consumers to wait on it especially considering it's the same monetary amount even if the contents are better.
Sunset Overdrive I don't think is overly mainstream yet whereas Madden is superbly mainstream so I doubt that bundle will do much until October
COD:AW bundle is $100 more than KL and doesn't include kinect, I doubt it will persuade consumers interested in a XB1 to wait two months
For some subjective evidence on it
Code:Amazon Rankings Month | TF Bundle | KL Bundle | Madden Bundle | ----------------------------------------------- June | 50 | 49 | N/A | August | NC | 52 | 49 | *NC = Not charted in Top 100 for month
Which would suggest the announcement of the Madden bundle probably didn't completely kill the sales of the KL bundle earlier in August unlike the early announcement of the KL bundle killing the sales of the kinect SKUs in May. Although it's worth noting that the Madden Bundle was announced I think August 12th or thereabouts? And was released on August 26th so within the same NPD tracking period which is important in regards to moving sales around as such
huh what did the July positions look like?