but the label itself is already tarnished with a negative perception. So it either needs to be reclaimed, or abandoned for something different. Either option is a positive as opposed to the alternative, which is allowing the tarnishing to continue while complaining that you shouldn't have to be counted among them.
If being a gamer is that important to who you are as a person, then there needs to be more of a response to these kinds of behaviors, and not after it's already blown up into a giant story, but when it's just harmful comments on a messageboard, or shitty tweets that pop up in your tweetstream, or facebook "friends" who contribute to the negative aspect of that label you'd still like to wear with some semblance of pride.
Again, either way works: Attempt to reclaim the label as a positive through words and deeds, or abandon the label for a new one that better fits who you are and why you like what you like.
Things change, people change, people grow, hobbies shift, and there are adaptations along the way.
I dunno, I think the case could be made there is a subset of people who want to believe the name is "tarnished" and need to be "won back" because they want their perfect scenario of a group, thing, to happen to "gamers" and until then the word is a pejorative until it meets that person's(or groups) standard. I mean, can you not see the mentality this type of thinking can be connected to and why it is bad?