To be fair that is the exactly work I won't say about MS right now "consistency".Sure, no one's saying anyone has to like it.
But at the least, it shows consistency with the strategy. If they are really all in on cross buy and play anywhere, and are going forward with measuring success based on Win10 usage across whatever device, then they are reporting and measuring the data that aligns with that strategy.
I see the strategy good but not consistent... from my outside view they looks like trying a lot of things and changing to try to appeal to everybody... they are lost trying different strategies to see if one will works.
You can see in the interviews... they are good interviews but each one shows a different slightly strategy then the previous one and that is what GAF likes to crucifix MS. I do think they have a goal but they don't have a plan to reach this goal and that causes inconsistencies.
But these are my 2 cents from a probably biased view.
PS. That doesn't mean the strategy won't work at long term... it is just they made it harder than it needed to be.