Flavius said:
Why fish? I suppose there's something to be said for exploration, but I don't feel the need to go out and seek a number of game reviews in order to do so. That's what the forums are for.
I don't really fish; I visit the outlets I'd visit anyway, see the review of that game I find interesting, read the review. I go to the next outlet, hey, there's another one of those reviews, must be my lucky day, I read that as well.
After reading each, I reflect and play with what the reviewers say, put that in relation to what I saw in videos, sometimes put in in relation to what I experienced playing the game in question.
So it's not really fishing per se.
Then we're polar opposites, I'm afraid (nothing wrong with that).
For me, the reviewers approach is critical. Shit, that's the reason I can't stand much of the game review dreck on the internet and do everything possible to avoid it.
I generally don't put much weight into the reviewers' approach because you're bound to be misguided in a lot of cases. I filter out the core critique and keep it in mind, later re-evaluate it with forum posts, my own experience, other reviews.
The idea that one could write The One Review every single time isn't realistic anyway, as I see it.
So I don't rely on personalities. Although it's quite comforting to go that route as a reader, it's also not very helpful if you want to gather as much input as possible. Thus I don't discriminate anyone, I just ignore who they are and look at what they've done today.
Why one would do anything more than that is beyond me. But that's just my view of things, and I definitely don't have the final say on that matter.
On the other hand, as soon as you go away from reviews and read other material, like technical articles, historical reflections, whatever in the field of games, personalities suddenly become much more important. But that's besides the point.